Decision making
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Psychology
Why the Same Truth Sounds Different: How Words Change Our Decisions
In the bustling market of Old Delhi, two sweet shops stood side by side, both selling identical jalebis made from…
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Psychology
Why Your Old Bicycle Suddenly Feels Priceless: The Strange Psychology of Ownership
In a small village in Rajasthan, there lived a potter named Gopal who made beautiful clay pots. One day, a…
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Psychology
Why We Can’t Feel Others’ Pain Until It Happens to Us: Understanding the Empathy Gap
There’s an old Panchatantra tale about a wealthy merchant named Vishwanath who never missed a meal in his life. One…
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Psychology
The Distinction Bias: Why We Make Better Choices When We Don’t Compare
Priya spent three hours in an electronics store last weekend, comparing two smartphones placed side by side on the display…
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Editor's Choice
The Decoy Effect: How a Fake Choice Tricks Your Brain Into Buying More
Have you ever walked into a movie theater, planning to buy a small popcorn, but ended up with a large…
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Psychology
Why We Cling to Old Beliefs Despite New Evidence: The Conservatism Bias
Imagine you believe a particular restaurant serves the best biryani in your city. You’ve eaten there twice, and both times…
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Psychology
Why Detailed Stories Feel More True Than Simple Facts: The Conjunction Fallacy
Read this description carefully: “Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a…
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Psychology
Why We Only Hear What We Want to Hear: The Dangerous Power of Confirmation Bias
Imagine two friends reading the exact same newspaper article about a new education policy. One friend supports the policy and…
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Psychology
Why Your Old Decisions Always Seem Brilliant: The Choice-Supportive Bias
Remember that smartphone you bought two years ago? At the time, maybe you agonized over the decision, comparing specs and…
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Psychology
Why Your Taxi Driver Isn’t Probably a Criminal: The Base Rate Fallacy Explained
Imagine reading a news report about a taxi driver committing a crime. The next time you take a taxi, you…
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Psychology
Why We Fear Plane Crashes More Than Car Accidents: Understanding the Availability Heuristic
Have you ever refused to swim in the ocean after watching a shark attack documentary? Or felt nervous about flying…
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Editor's Choice
Why We Fear the Unknown More Than Bad Odds: The Psychology of Ambiguity
Imagine you’re at a game stall during a school fair. The shopkeeper offers you two boxes of marbles: Box A:…
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Featured
Hey Google … what movie should I watch today? How AI can affect our decisions
Shutterstock TaeWoo Kim, University of Technology Sydney Social media algorithms, artificial intelligence and our own genetics are among the factors…
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