Sharvari Takes the Spotlight as Reva by PNGS’ Inaugural Brand Ambassador
Reva, the certified natural diamond jewellery brand under PNGS Reva Diamond Jewellery Limited, has officially announced actor Sharvari as its brand ambassador. This partnership marks a significant milestone for Reva, as it is the first time the brand has collaborated with a celebrity. The announcement comes just months after Reva’s listing on the stock exchanges in March 2026, coinciding with the brand’s ambitious expansion plans.
Sharvari’s Rising Stardom
Sharvari has quickly become one of Hindi cinema’s most promising young talents. Her diverse body of work includes genres such as horror-comedy, action, and romance. She made her debut in the film industry with “Bunty Aur Babli 2” and has since appeared in several projects, including “Munjya,” “Maharaj,” “Vedaa,” “Main Vaapas Aaunga,” and YRF’s “Alpha.” Fans can look forward to her upcoming film, “Yeh Prem Mol Liya,” directed by Sooraj Barjatya, which is set to release in November. As the face of Reva, Sharvari will feature in the brand’s campaigns across various platforms, including print, digital, outdoor, and in-store, starting with the festive and wedding season.
Reva’s Expansion Strategy
Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, expressed enthusiasm about the brand’s growth trajectory. He stated, “Reva is entering a defining phase. Since our listing, we have been expanding with clarity, opening exclusive stores, launching our online platform and preparing to take the brand into new cities, including key markets in North India.” Modak emphasized the need for a national face that aligns with Reva’s identity, noting Sharvari’s broad appeal across different regions and age groups. He believes she will help introduce the concept of certified natural diamonds to a wider audience in India.
Aditya Modak, Director of Reva by PNGS, echoed this sentiment, saying, “Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense.” He highlighted Sharvari’s authenticity and hard-earned success, comparing her journey to the formation of a natural diamond. He added, “Today’s woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women’s stories.”
Sharvari’s Personal Connection to Reva
Sharvari expressed her excitement about being the first face of Reva, stating, “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember.” She shared her admiration for how Reva integrates natural diamonds into everyday life, offering modern designs that retain the timeless essence of the stone. “I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions,” she added.
The partnership with Sharvari comes as Reva accelerates its retail and digital expansion. Currently, the brand operates 38 stores, including five exclusive outlets and 34 shop-in-shop counters within the P. N. Gadgil & Sons network. Reva has a strong presence in Maharashtra and is expanding in Gujarat and Karnataka, with recent store openings in Pune and Nashik.
Following its IPO in March 2026, Reva plans to open around 15 new company-owned exclusive stores within 24 months, focusing on Tier 1 cities while selectively expanding into Tier 2 cities and metro markets in Maharashtra and North India. In September 2026, Reva also launched its e-commerce platform, revadiamonds.com, making its collections accessible to customers nationwide. With Sharvari’s involvement, the brand aims to connect with new markets and a younger generation of diamond buyers.
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