Riteish and Genelia Deshmukh Named Brand Ambassadors for Maharashtra State Road Transport Corporation
The Maharashtra State Road Transport Corporation (MSRTC) has officially appointed the popular actor couple Riteish Deshmukh and Genelia Deshmukh as its brand ambassadors for the next five years. This announcement, made on Wednesday, highlights their involvement in campaigns aimed at promoting road safety, passenger awareness, and social messaging. The couple’s appointment was formalized in a signing ceremony attended by prominent political figures, including Devendra Fadnavis and Eknath Shinde.
Appointment Ceremony and Responsibilities
The formal agreement for Riteish and Genelia’s appointment took place at Mantralaya, where key officials, including Transport Minister Pratap Sarnaik, were present. As brand ambassadors, the couple will play a crucial role in supporting MSRTC’s outreach initiatives over the next five years. Their involvement is expected to enhance the corporation’s efforts in promoting safe travel and raising awareness among passengers. MSRTC operates the largest state-run bus service in India, with a fleet of over 16,000 buses and approximately 86,000 employees, serving around 5.5 million passengers daily across Maharashtra.
Riteish Deshmukh’s Personal Connection
After the announcement, Riteish Deshmukh shared his personal connection to MSRTC, reflecting on his family’s history with the organization. He mentioned that both his father, the late Vilasrao Deshmukh, and he himself traveled on MSRTC buses during their childhood. Riteish expressed his commitment to promoting the importance of road safety, particularly emphasizing the dangers of drinking and driving. He stated, “It means a lot to have been chosen as the MSRTC, ST brand ambassador. My priority will be to send a clear message to the people about safety.”
Previous Brand Ambassadors and Legacy
Before Riteish and Genelia, MSRTC appointed Marathi actor Makarand Anaspure as its brand ambassador in 2023. However, his public engagements with the corporation were limited. The legacy of brand ambassadors for MSRTC dates back nearly two decades, with the late actor Vikram Gokhale having held the position previously. The new appointment of Riteish and Genelia marks a significant step in MSRTC’s strategy to engage with the public through familiar faces in the entertainment industry, aiming to foster a stronger connection with the community they serve.
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