Empowering Rural Women: Niveshak Didi Phase 2 Launched
New Delhi, April 8, 2025 — In a significant move towards enhancing financial literacy and empowering women in rural areas, the Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB) have officially launched Phase 2 of the “Niveshak Didi” initiative. This collaboration aims to expand financial education among women in underserved regions through community-driven efforts and grassroots mobilization.
Building on Previous Success
The “Niveshak Didi” initiative is designed to train women postal workers and community leaders to serve as financial educators in their localities. In its first phase, the program successfully engaged over 55,000 participants across India, with approximately 60% being women, primarily from economically active age groups. Notably, two-thirds of these beneficiaries hailed from deep rural areas, ensuring that the initiative reached those who needed it most.
Phase 2 of the initiative will see the establishment of more than 4,000 financial literacy camps nationwide. These camps will be led by nearly 40,000 women postal workers, who have been trained as Niveshak Didis. They will conduct sessions focusing on responsible investing, fraud awareness, savings habits, and the use of digital banking tools. This expansion reflects the commitment to further penetrate rural communities and enhance financial literacy among women.
Voices Behind the Initiative
Lt Col Aditya Sinha (Retd.), General Manager of IEPFA, emphasized the initiative’s broader mission, stating, “Niveshak Didi goes beyond being a campaign — it drives a grassroots movement that delivers financial knowledge directly to the last mile.” He highlighted the importance of empowering rural women with the skills and confidence necessary for making informed financial decisions. Sinha believes that when women gain financial literacy, it positively impacts entire families and communities.
Mr. Gursharan Rai Bansal, Chief General Manager & CSMO of IPPB, echoed this sentiment, noting that women are natural community influencers. He stated, “When we provide them with the right knowledge and tools, they don’t just manage their own finances better — they lead change in their communities.” This partnership aims to deepen the mission of making banking inclusive and accessible to every doorstep, fostering trust and financial discipline at the grassroots level.
About IEPFA and IPPB
The Investor Education and Protection Fund Authority (IEPFA) operates under the Ministry of Corporate Affairs, Government of India, with the primary goal of ensuring that investors are informed and protected. In a rapidly evolving financial landscape, IEPFA plays a crucial role in promoting financial literacy, helping individuals understand the importance of managing personal finances effectively. Its outreach is particularly vital for those in rural and underserved areas, ensuring that no one is left behind in the journey toward financial empowerment.
India Post Payments Bank (IPPB), established under the Department of Posts, aims to provide accessible and affordable banking solutions to the common man. Launched in September 2018, IPPB leverages the extensive postal network to reach unbanked and underbanked populations. With a focus on paperless, cashless, and presence-less banking, IPPB delivers simple and affordable banking services to millions across India, contributing to the vision of a financially secure and empowered nation.
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