Suniel Shetty Teams Up with Marzi by Primus as Brand Ambassador for Active Ageing
Marzi by Primus, a lifestyle and community platform aimed at adults aged 50 and above, has appointed actor and fitness enthusiast Suniel Shetty as its brand ambassador. This partnership aims to reshape how India perceives life beyond the age of 50. Marzi is built on the belief that growing older should bring more freedom, discovery, and fulfillment, encouraging individuals to pursue their passions, forge new friendships, travel, and enjoy life on their own terms.
Connecting Like-Minded Individuals
Marzi offers a variety of activities designed to bring together like-minded individuals. Through curated meet-ups, interest-based communities, social events, fitness activities, and learning experiences, the platform fosters connections among its members. Marzi Travel extends this philosophy by providing thoughtfully curated domestic and international holidays, allowing people to bond over shared adventures and meaningful connections. Together, these offerings aim to promote active aging as an enriching and aspirational lifestyle.
The launch of this association is marked by a new advertising campaign featuring Suniel Shetty. The campaign emphasizes the joy of connecting with others who share similar interests and passions. It concludes with the message: “Be where you belong. With Marzi meet-ups, find your kind.”
Suniel Shetty’s Vision for Aging
Suniel Shetty shared his thoughts on the partnership, stating, “My age is a fact. How I choose to live is entirely up to me. At 65, I’m still learning, exploring new opportunities, staying fit and discovering new passions. And I’ve realised that a fulfilling life isn’t just about physical fitness. It’s about friendships, shared experiences, travel and having something exciting to look forward to. That’s what I love about Marzi. It encourages people to keep exploring, connecting and enjoying life on their own terms. Because the best years of your life don’t have to be behind you.”
Adarsh Narahari, the Founder of Marzi by Primus, echoed this sentiment, saying, “For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives. Suniel embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life. We’re delighted to have him join us in inspiring India’s Generation Evergreen to live life on their own terms.”
The partnership signifies Marzi’s commitment to changing the narrative around aging in India, shifting the focus from healthcare and retirement to experiences, friendships, well-being, and the joy of living.
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