YouTube to Retire Trending Page After 10 Years on July 21
YouTube has announced the discontinuation of its Trending Page, a feature that has been part of the platform since 2015. The decision comes after a notable decline in visits to the page over the past five years, as users increasingly discover content through various other means. Moving forward, popular videos will be highlighted in specific categories on YouTube Charts, which will serve as the new hub for trending content.
YouTube’s Move Comes As Visits to Trending Page Reduced Significantly
In a recent blog post on its Help page, YouTube confirmed that it will officially remove the Trending Page and its associated Trending Now list on July 21. This change marks the end of a nearly decade-long feature that aimed to showcase the most popular videos on the platform. YouTube has observed a significant drop in user engagement with the Trending Page, attributing this shift to evolving viewer habits. Many users now prefer to discover trends through recommendations, search suggestions, and other interactive features such as Shorts and community posts. This evolution in user behavior has prompted YouTube to rethink how it presents popular content.
The company emphasized that the removal of the Trending Page is part of a broader strategy to adapt to changing viewer preferences. By discontinuing this feature, YouTube aims to streamline how users find trending content and enhance their overall viewing experience. The decision reflects a growing trend where users are less reliant on a single page for discovering popular videos, opting instead for a more personalized approach.
How Will YouTube Highlight Trending Content?
YouTube has outlined its plans for showcasing popular content through the YouTube Charts, which will categorize trending videos in various genres. Currently, YouTube Charts focuses on music, allowing users to explore trending music videos, weekly top podcast shows, and popular movie trailers. The platform has indicated that it will expand the categories available on YouTube Charts in the future, providing a more comprehensive view of trending content across different genres.
In addition to YouTube Charts, the platform will enhance its personalized video recommendations. This approach aims to present a broader array of popular content tailored to individual viewer preferences. Users can also explore content through the Explore Page, specific creators’ channels, and their subscriptions feed, which will feature non-personalized content. For gaming enthusiasts, YouTube will continue to highlight trending videos on the Gaming Explore page, ensuring that this popular category remains accessible.
Creators have historically leveraged the Trending Page to promote their channels and engage with their audiences on social media. With the removal of this feature, YouTube has assured creators that the Inspiration tab in YouTube Studio will still provide personalized content ideas, helping them stay relevant in a rapidly changing landscape.
Recent Changes in YouTube’s Monetization Policies
In addition to the removal of the Trending Page, YouTube has recently announced updates to its monetization policies. These changes aim to address concerns regarding mass-produced and inauthentic content on the platform. Starting July 15, the company will implement new measures to better identify repetitive and low-quality videos, which may lead to reduced monetary compensation for creators who do not meet the updated standards.
This move is part of YouTube’s ongoing efforts to enhance content quality and ensure that creators are rewarded for authentic and engaging videos. By refining its monetization process, YouTube hopes to foster a more vibrant and diverse community of content creators, ultimately benefiting both creators and viewers alike. As the platform evolves, these changes reflect YouTube’s commitment to adapting to the needs of its users while maintaining a focus on quality content.
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