International Tea Day Convention Conducted at Vanijya Bhawan
A significant convention celebrating International Tea Day was held on May 21, 2025, at Vanijya Bhawan, New Delhi, focusing on the future of the Indian tea industry. The event featured panel discussions, a tea appreciation zone, and a keynote address by the Minister of State for Commerce & Industry, Shri Jitin Prasada. He highlighted the importance of tea in India’s socio-economic landscape and urged stakeholders to innovate in branding and marketing to enhance India’s position as a leading tea exporter.
Keynote Address Highlights Industry Importance
During the convention, Minister Jitin Prasada delivered an inspiring keynote address, emphasizing the vital role of tea in India’s economy and culture. He called for a renewed focus on innovative branding and marketing strategies to elevate Indian teas on the global stage. Prasada encouraged industry stakeholders to explore new varieties of tea that appeal to younger consumers and niche markets. He underscored the necessity of providing robust support to all participants in the tea supply chain, from growers to consumers, to ensure the industry’s sustainable growth. His remarks resonated with attendees, reinforcing the collective goal of enhancing India’s tea export capabilities.
Insights from the Secretary of Commerce
Shri Sunil Barthwal, Secretary of the Ministry of Commerce & Industry, also addressed the gathering, sharing personal experiences from his visits to various tea-growing regions, including Assam, Darjeeling, and Kangra. He stressed the importance of increasing “tea literacy” among the public through awareness programs. Barthwal’s insights aimed to deepen appreciation for the diverse qualities of Indian tea. The event included a tea tasting session led by a professional tea taster, who engaged the audience with practical demonstrations and invited officials to participate. This interactive experience highlighted the nuances of tea tasting and fostered a greater understanding of the product among attendees.
Panel Discussions on Future Trends
Following the tea tasting, the convention featured several panel discussions addressing critical topics such as “Organic Teas: The Sustainable Way Ahead” and “Global Consumption Patterns – New Age Teas and Youth Connect.” Panelists shared innovative ideas and strategies aimed at shaping a promising future for Indian tea. Discussions focused on enhancing branding, marketing initiatives, and quality control measures to ensure the industry’s competitiveness in the global market. The consensus among participants was optimistic, projecting a positive trajectory for Indian teas in the international arena.
India Tea Appreciation Zone Draws Enthusiastic Participation
An India Tea Appreciation Zone was established alongside the convention, showcasing a variety of teas from different regions, including Assam, Darjeeling, and Nilgiri. This zone allowed producers, exporters, and small tea growers to present their offerings and conduct tea sampling sessions. Attendees enjoyed a diverse selection of single-origin teas and innovative blends, catering to various tastes. The appreciation zone received high foot traffic throughout the day, reflecting the enduring popularity of Indian teas. Participants praised the initiative, which successfully highlighted the rich diversity and quality of Indian tea, reinforcing its significance in both domestic and international markets.
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