Usha Rachael Thomas Takes the Helm as Head of Communications Strategy at Yash Raj Films
Yash Raj Films (YRF), one of India’s leading entertainment companies, has announced the appointment of Usha Rachael Thomas as the new Head of Communications Strategy. In her role, Usha will report directly to Akshaye Widhani, the Chief Executive Officer of YRF. This strategic move aims to enhance the company’s narrative across various platforms, ensuring a robust presence in both local and global media.
Usha Rachael Thomas Takes the Helm
Usha will oversee YRF’s outward-facing narrative, which includes managing press relations, social media strategies, brand voice, talent positioning, and image management. Her responsibilities also extend to strengthening the company’s relationships with media outlets worldwide. Usha is set to lead communication strategies across YRF’s diverse business ventures, marking a significant step in the company’s growth trajectory.
Akshaye Widhani expressed his enthusiasm about Usha’s appointment, stating, “As YRF’s businesses continue to grow globally, how we tell our stories to the world matters as much as the stories themselves. Usha brings a combination of adaptive & agile newsroom instinct sharpened across two decades of leading communications for some of India’s biggest media and entertainment giants. Her perspective will be instrumental as we shape communications strategies, built for scale and across all our businesses. We look forward to the value she brings to our leadership team.”
A Wealth of Experience
Usha Rachael Thomas comes with a rich background in journalism, communications, and brand strategy. She has previously worked with Indiantelevision.com and HT Media, and has led Public Relations and Corporate Communications at prominent organizations such as STAR India and Zee Entertainment Enterprises (ZEEL). Her experience spans various sectors, including Hindi, Bangla, and Marathi general entertainment channels, as well as OTT platforms like MX Player.
Throughout her career, Usha has been recognized for her innovative campaigns. Notably, she received an Abby Award Gold for the #ZeeforAll initiative, which introduced an accessibility feature for visually challenged audiences during the satellite premiere of “Dangal.” Additionally, she was awarded a Cannes Lion for the “The End” campaign by Lux, among other prestigious accolades. Usha has also contributed to one of India’s first OTT business case studies on MX Player, which was published by Ivey Publishing and featured on Ivey’s Bestsellers 2025–2026 list.
Fostering Talent at YRF
In her new role, Usha will also focus on developing positioning strategies in public relations and social media for YRF’s roster of talents. This includes prominent figures such as Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Ahaan Panday, Aneet Padda, Sharvari, Vaani Kapoor, and Shreya Chaudhry. Her expertise is expected to enhance the visibility and brand image of these artists, further solidifying YRF’s standing in the entertainment industry.
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