Urban Buyers Allocate Two-Thirds of Weekly Spending on Saturdays and Sundays
NEW DELHI: Urban consumers in India are significantly increasing their spending on weekends, with nearly two-thirds of their weekly expenditure occurring on Saturdays and Sundays. A study by PRICE and Tata Sons reveals that average spending jumps from Rs 6,700 during weekdays to Rs 10,700 on weekends, resulting in a spending multiplier of 1.6. This trend is driven by increased purchases in fashion, entertainment, dining, and electronics.
Weekend Spending Patterns
The study highlights a notable rise in spending on fashion, which increases from Rs 529 on weekdays to Rs 1,075 on weekends. Entertainment spending also sees a substantial jump, with consumers spending Rs 662 on weekends compared to Rs 328 during the week. Electronics purchases rise from Rs 350 to Rs 695, while dining and food delivery expenditures increase from Rs 525 to Rs 959.
This trend is particularly pronounced in India’s six major metropolitan areas—Delhi, Mumbai, Kolkata, Bengaluru, Chennai, and Hyderabad—where the weekend spending multiplier reaches 1.65. In contrast, other cities show a multiplier of 1.55, although some areas, like Dhanbad, report lower weekend spending at 0.92.
Regional Variations in Spending
Western India leads the country with a weekend expenditure multiplier of 1.8, followed by the South at 1.5, Central India at 1.49, and North India at 1.4. The study also indicates that income levels significantly influence discretionary spending. Individuals earning below Rs 25,000 a month have a weekend spending multiplier of around 1.4, while those earning over Rs 1 lakh exhibit a multiplier of 2.5.
The research further reveals that the 100 cities analyzed, which represent less than 20% of India’s population, account for nearly one-third of the nation’s total consumption, estimated at Rs 74.5 lakh crore. These cities have experienced a 10.4% annual growth rate in household expenditure over the past decade, outpacing the national average of 8.5%. Urban households in these areas are increasingly allocating two-thirds of their spending to services such as housing, transport, and education, reflecting a shift towards aspirational consumption.
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