Tensions Rise Over Show-Sharing for Baby John and Pushpa 2
The Bollywood film industry is currently facing a significant dispute between two major films, Baby John and Pushpa 2 – The Rule. The conflict centers around show-sharing agreements between distributors. Anil Thadani, the distributor for Pushpa 2, and PVR Inox Pictures, the distributor for Baby John, are at the heart of this tussle. Reports indicate that PVR has requested a 60% allocation of showings for Baby John and only 40% for Pushpa 2. This arrangement has raised concerns among the distributors and exhibitors involved. As the situation unfolds, clarity is needed regarding the advance bookings and show-sharing agreements for both films.
Advance Bookings and Distributor Concerns
Since Thursday, the buzz around the advance bookings for *Baby John*, starring Varun Dhawan, has intensified. The film’s advance booking has not opened in several cinemas due to the ongoing negotiations between PVR Inox and the distributor of *Pushpa 2*. PVR’s request for a 60-40 show-sharing ratio has sparked reservations among some exhibitors and the distributor of *Pushpa 2*.
In an exclusive interview, Murad Khetani, the producer of *Baby John*, addressed these concerns. He emphasized that there is no significant issue at hand. Khetani stated that advance bookings have already begun in various chains like MovieMax, Miraj, and Mukta. He explained that minor programming details needed to be resolved, which can take time. Khetani reassured fans that advance bookings for *Baby John* would officially start across the country on December 23.
The situation has led to speculation that PVR Inox’s early booking of both films for December 25 could give them a competitive edge. Khetani clarified that other multiplexes typically follow the programming patterns set by national chains. This means that PVR and Inox’s early booking was a strategic move to encourage other chains to follow suit. He reiterated that the intention was not to gain an unfair advantage but to ensure a balanced allocation of shows.
Negotiations for Show-Sharing
The negotiations for show-sharing between *Baby John* and *Pushpa 2* have been a focal point of discussion. Khetani revealed that they are working towards a fair 50-50 show-sharing agreement for single-screen theaters. He acknowledged that some theaters are open to sharing shows, while others are not. The complexity of these negotiations is influenced by various factors, including the runtime of the films.
Khetani expressed optimism that by December 23, the show-sharing arrangements would be finalized. He mentioned that if a theater typically runs five shows a day, they would request three shows for *Baby John*. This approach aims to ensure that both films receive adequate screen time without overshadowing one another.
The ongoing discussions highlight the challenges faced by distributors in balancing the interests of multiple films. Khetani’s commitment to a reasonable agreement reflects the industry’s need for collaboration, especially during peak release periods.
Screen Count and Future Plans
As the release date for *Baby John* approaches, questions about its screen count and promotional strategies have emerged. Khetani confirmed that they are aiming to release the film in approximately 3,000 screens across the country. This extensive reach is crucial for maximizing the film’s visibility and box office potential.
When asked about the possibility of a paid preview for *Baby John* on the evening of December 24, Khetani stated that there are no such plans at this time. The focus remains on ensuring a smooth release and effective marketing strategy leading up to the premiere.
The anticipation surrounding *Baby John* is palpable, especially with Varun Dhawan in the lead role. As the film gears up for its release, the industry will be watching closely to see how the show-sharing negotiations unfold and how both films perform at the box office.
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