Prada Responds to Criticism with Launch of $930 ‘Made in India’ Kolhapuri Sandals
Global fashion powerhouse Prada has unveiled a limited-edition line of footwear inspired by the traditional Kolhapuri sandals from India, following a wave of criticism over alleged cultural appropriation. The Italian luxury brand plans to produce 2,000 pairs of these sandals in the Indian states of Maharashtra and Karnataka, in collaboration with state-backed organizations. The collection is set to launch in February 2026 and will be available online and in 40 Prada stores worldwide.
Collaboration and Production Details
Prada’s new initiative comes after the brand faced backlash for showcasing sandals that bore a striking resemblance to the traditional Kolhapuri design. The company has signed an agreement to produce the sandals, which will blend the craftsmanship of local artisans with Prada’s manufacturing techniques. Lorenzo Bertelli, Prada’s head of Corporate Social Responsibility, emphasized the importance of combining the original manufacturer’s capabilities with the brand’s own methods. The sandals will be priced at approximately $939, equivalent to around £800 or 84,000 rupees, reflecting the luxury market’s standards.
The agreement was formalized during the Italy-India Business Forum 2025, highlighting the growing collaboration between the two nations in the fashion industry. This partnership aims not only to create a unique product but also to support local artisans by providing them with specialized training. The initiative is expected to enhance the skills of around 200 Kolhapuri chappal artisans, who will receive training in Italy over the next three years.
Addressing Cultural Concerns
Prada’s previous collection, which featured sandals with an open-toe braided pattern similar to Kolhapuri sandals, sparked controversy when it was launched without acknowledging its Indian origins. The backlash prompted the brand to recognize the design’s cultural roots, with a spokesperson stating that Prada has always celebrated craftsmanship and heritage. The company has since engaged with the Maharashtra Chamber of Commerce, Industry & Agriculture to address these concerns.
Maharashtra’s Social Justice Minister, Sanjay Shirsat, expressed optimism about the new initiative, which will be branded as “Prada Made in India – Inspired by Kolhapuri Chappals.” He noted that the state government would provide financial assistance to artisans involved in the project, further supporting the local economy and preserving traditional craftsmanship.
Historical Significance of Kolhapuri Sandals
Kolhapuri sandals, named after the city in Maharashtra where they are traditionally made, have a rich history dating back to the 12th century. These handcrafted leather sandals are known for their durability and comfort, making them ideal for India’s warm climate. Artisans often use natural dyes to enhance the sandals’ aesthetic appeal, contributing to their unique charm.
Despite the potential benefits of Prada’s collaboration, many local artisans expressed disappointment over the brand’s initial use of their design without proper acknowledgment. The new partnership aims to rectify this by involving artisans in the production process and providing them with the necessary training to elevate their skills. This initiative not only seeks to honor the traditional craftsmanship of Kolhapuri sandals but also aims to create a sustainable model for the future of artisanal footwear in India.
Observer Voice is the one stop site for National, International news, Sports, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.
