Mirzapur: The Movie Secures Exclusive PVR INOX Takeover Before September Premiere
On August 14, 2026, PVR INOX Limited, Excel Entertainment, and Amazon MGM Studios announced an exciting collaboration for the much-anticipated film, Mirzapur: The Movie. This partnership marks a significant milestone as the beloved franchise makes its way to the big screen. To commemorate this occasion, PVR INOX will transform into ‘MIRZAPVR’ across select cinemas, launching the campaign “MIRZAPVR — Bhaukaal Ab Bade Parde Par.”
A Unique Cinematic Experience
This collaboration emphasizes the potential for popular intellectual properties to create memorable theatrical experiences. PVR INOX aims to deepen audience engagement through this partnership. Niharika Bijli, Lead – Strategist at PVR INOX Limited, stated, “At PVR INOX, we believe the power of cinema lies not just in watching a film, but in sharing an experience that has the potential to become a cultural moment. Our association with Excel Entertainment and Amazon MGM Studios for Mirzapur is one such moment.”
The Mirzapur franchise has garnered a loyal fan base over the years, and this cinematic adaptation is seen as a natural progression of its compelling storytelling and memorable characters. The collaboration is designed to amplify the franchise’s already iconic status, creating a larger-than-life cinematic experience for its devoted audience.
Celebrating a Cultural Phenomenon
Vishal Ramchandani, CEO of Excel Entertainment, expressed his excitement about the film’s release. He remarked, “Over the years, Mirzapur has become a cultural phenomenon with a passionate fan following. As we bring the franchise to theatres, we wanted to announce its arrival in a way that felt true to its scale and spirit. MIRZAPVR is a unique celebration of that moment and a tribute to the audiences who have made Mirzapur what it is today.”
The film’s release is set to resonate with fans who have built a deep connection with the Mirzapur universe. The cinematic adaptation promises to deliver an experience that fans have never encountered before, expanding the franchise’s narrative into a grand spectacle.
Key Locations and Release Details
The MIRZAPVR initiative will be featured in prominent PVR INOX cinemas across India, including iconic venues like Priya Cinema in Delhi, as well as theatres in Mumbai, Hyderabad, Ahmedabad, Jaipur, Lucknow, and other cities. Mirzapur: The Movie is directed by Gurmmeet Singh, with a screenplay by Puneet Krishna. The film is produced by Ritesh Sidhwani and Farhan Akhtar under the Excel Entertainment banner, co-produced by Kassim Jagmagia and Vishal Ramchandani. Fans can look forward to the film’s release in cinemas on September 4, 2026.
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