Apple Unveils AI-Powered Features in iOS 18.4 Beta
On Monday, Apple rolled out the iOS 18.4 Beta 2 update for developers and testers, introducing exciting new visual intelligence features for iPhones. Among the highlights is a groundbreaking AI tool called Review Summaries, designed to provide users with concise overviews of apps and games in the App Store. This update also enhances search capabilities, allowing users to query the App Store using natural language.
Apple Adds New AI Feature to App Store
The iOS 18.4 Beta 2 update brings a significant enhancement to the App Store with the introduction of Review Summaries. This innovative feature compiles insights from user reviews of apps and games, creating a comprehensive summary that helps users quickly gauge an app’s quality without sifting through countless individual reviews. By leveraging advanced artificial intelligence, Apple aims to streamline the user experience.
According to Apple, the Review Summaries feature utilizes large language models (LLMs) to extract key highlights from user feedback. Each summary will be clearly marked with the phrase “Automatically summarised from reviews” to indicate that the content is AI-generated. This transparency is part of Apple’s commitment to ensuring users understand the nature of the information they are receiving.
Apple has stated that these summaries will be updated at least weekly, although they will only be available for apps and games that have garnered a sufficient number of reviews. The company has not disclosed the specific minimum number of reviews required for a summary to be generated. Currently, this feature is being rolled out gradually and is limited to English-language apps available in the US.
Natural Language Search Enhancements
In addition to Review Summaries, the iOS 18.4 Beta 2 update introduces a natural language search capability to the App Store. This feature allows users to search for apps and games using descriptive phrases related to their functionality or features. The AI will then provide relevant search results based on these queries, making it easier for users to find what they need.
Similar to the Review Summaries, the natural language search feature is currently available only in English and for a select number of apps and games in the US. Apple plans to expand both features throughout the year, including support for additional languages and a broader range of applications as they accumulate enough reviews.
Future Expansion Plans
Apple’s phased rollout of these AI features indicates a strategic move towards enhancing user experience in the App Store. The company has expressed intentions to expand Review Summaries to all apps with adequate reviews over the coming year. Additionally, Apple aims to introduce these features in various languages and across different storefronts, broadening accessibility for users worldwide.
As Apple continues to innovate, the introduction of these AI-driven tools marks a significant step in improving how users interact with the App Store. With the promise of more updates and enhancements on the horizon, users can look forward to a more intuitive and user-friendly experience.
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