Amazon MX Player’s StreamNext Event Unveils Future Content

The first edition of Amazon MX Playerโ€™s StreamNext event recently took place, showcasing the future of content consumption in India. This event brought together global marketing leaders and notable figures from the entertainment industry. Among the attendees were Sir Martin Sorrell, Benedict Evans, Bobby Deol, Suniel Shetty, and Jackie Shroff. The gathering highlighted Amazon MX Player’s role as a significant partner for advertisers in the rapidly evolving digital landscape. During the event, Amazon MX Player announced an impressive slate of over 100 new shows set to launch in 2025. This initiative aims to cater to the diverse tastes of Indian audiences while enhancing the platform’s advertising capabilities.

Amazon MX Player’s Unique Position in the Market

Amazon MX Player has established itself as one of Indiaโ€™s largest entertainment platforms. With a vast library of hit originals, reality shows, and international content, it offers viewers a unique experience. Karan Bedi, Head of Amazon MX Player, emphasized that no other streaming service in India provides such a wide selection of content for free. The platform has garnered over 1.4 billion downloads on the Play Store, making it one of the most downloaded apps in the country.

The accessibility of Amazon MX Player is another key factor in its success. Users can easily access the service through various platforms, including Amazon.in, Prime Video, and Fire TV. This multi-channel availability allows customers to enjoy their favorite shows on their preferred devices. Bedi noted that Amazon MX Player is well-positioned to facilitate the shift from traditional linear television to video streaming. Its reach is comparable to that of leading general entertainment channels in India, making it a formidable player in the market.

Exciting Lineup of New Shows for 2025

Amogh Dusad, Head of Content at Amazon MX Player, unveiled an exciting lineup of over 100 new shows set to launch in 2025. This includes 40 new Hindi originals and returning seasons of popular series like *Aashram*, *Hunter*, and *Hip Hop India*. New series with innovative storylines were also announced, such as *Bhay*, which focuses on an Indian paranormal investigator, and *The Titan Story*, which tells the inspiring tale of Indiaโ€™s first super brand.

Additionally, a new reality show titled *Rise and Fall* was introduced. This unique competitive format allows players to start as equals, competing to become rulers or remain paupers. Viewers can also look forward to a new MX Vdesi series every week, dubbed in Hindi, Tamil, and Telugu. Dusad highlighted the platform’s commitment to leveraging deep consumer insights to create authentic storylines. The goal is to keep Indian audiences entertained without any cost, ensuring that the content remains accessible to all.

Innovative Advertising Opportunities for Brands

The StreamNext event also showcased new interactive and shoppable ad formats for Amazon MX Player. These innovative formats include in-stream shoppable ads, allowing viewers to browse products during ad breaks. This approach enhances viewer engagement, with interaction rates being 6-7 times higher than traditional advertising methods. Aruna Daryanani, Director of Amazon MX Player, explained that the platform’s unique audience insights enable brands to connect with customers effectively.

With over 250 million unique monthly users across mobile and connected TVs, Amazon MX Player offers advertisers unparalleled opportunities. The platform’s extensive reach, combined with its vast library of free premium content, allows brands to engage with a diverse and highly engaged audience. Even brands that do not sell products on Amazon can benefit from leveraging the platform’s first-party shopping signals to enhance their campaign effectiveness. This strategic approach positions Amazon MX Player as a valuable partner for advertisers looking to connect with consumers throughout their journey.


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