Digital18 Media Clarifies OMG Franchise Rights Amid Oh My Goddess Buzz
In a significant move that has caught the attention of the film industry, Digital18 Media Private Limited has publicly asserted its ownership of the OMG (Oh My God) franchise. The announcement, made through a notice published on January 10, 2026, in Atul Mohan’s Complete Cinema magazine, warns all parties against creating or promoting any derivative works related to OMG 2 (2023) without the company’s explicit consent. This declaration comes amid rumors of a new project titled Oh My Goddess, which is reportedly in development.
Digital18’s Ownership Claim
The notice clarifies that Digital18 Media is the successor to Viacom18 Media Private Limited’s studio business, following a court-approved Composite Scheme of Arrangement that took effect on November 14, 2024. This transition grants Digital18 joint ownership of all rights associated with the OMG 2 film, including its brand value and goodwill. The company emphasizes that any unauthorized attempts to develop, market, or produce sequels or related content without their written approval will be considered an infringement of their rights.
The notice serves as a warning to “all persons and entities” involved in the film industry, stating that any communication regarding the development or financing of a sequel or derivative work linked to OMG 2 is strictly prohibited without Digital18’s authorization. It also highlights that using titles or promotional materials that closely resemble OMG could lead to misrepresentation and dilution of their proprietary rights.
Concerns Over Oh My Goddess
The timing of this notice is particularly noteworthy, as it coincides with reports suggesting that OMG 3, tentatively titled Oh My Goddess, is in the works. This new project is rumored to feature Akshay Kumar and Rani Mukerji, with Kumar expected to have a significant cameo role similar to his appearance in OMG 2. The announcement of Oh My Goddess has sparked speculation regarding the ownership of the franchise rights, likely prompting Digital18 to reaffirm its legal position.
The notice concludes with a stern warning that any unauthorized sequel or branding that resembles the OMG franchise will be treated as a violation of contractual and proprietary rights under applicable law. This declaration underscores Digital18’s commitment to protecting its intellectual property and ensuring that any future developments in the franchise align with its ownership rights.
Industry Reactions and Future Implications
The public notice has generated considerable buzz within the film community, with many industry insiders closely monitoring the situation. As the development of Oh My Goddess progresses, the implications of Digital18’s ownership claim could significantly impact the project’s trajectory. The film industry often navigates complex legal landscapes regarding intellectual property, and this situation serves as a reminder of the importance of securing rights and permissions before embarking on new projects.
As the situation unfolds, stakeholders in the film industry will be watching closely to see how Digital18’s assertion of rights influences the future of the OMG franchise and any potential sequels or spin-offs. The outcome may set a precedent for how similar disputes are handled in the rapidly evolving landscape of Bollywood cinema.
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