Excel Entertainment’s Manipuri Film ‘Boong’ Set to Premiere on September 19 at PVR INOX
PVR INOX, India’s leading cinema exhibitor, is set to release the highly praised Manipuri film Boong on September 19, 2025. Directed by Lakshmipriya Devi, the film has garnered significant attention since its world premiere at the 2024 Toronto International Film Festival. Produced by Excel Entertainment in collaboration with Chalkboard Entertainment and Suitable Pictures, Boong promises to bring a unique narrative to audiences across select cities in India.
Film’s Journey and Acclaim
*Boong* has made waves in the film community, traveling to various prestigious festivals and receiving critical acclaim along the way. The film features a diverse cast, blending professional actors with newcomers, which adds authenticity to its storytelling. The narrative is rich with humor, hope, and the innocence of childhood, offering a poignant exploration of life and culture in Manipur. The film’s visuals and storytelling have been praised for their emotional depth, capturing the resilience and universal longing for connection that resonates with viewers.
Director’s Inspiration
Lakshmipriya Devi, the film’s director and writer, expressed her excitement about the release, stating that *Boong* represents a story she wished she could have written in a book. Inspired by her grandmother’s folktales, the film reflects the warmth and resilience of the Manipuri people. Devi shared her gratitude for the opportunity to present a Manipuri film to a broader audience in mainland India, inviting viewers to experience the heartfelt journey of *Boong*.
Insights from PVR INOX
Kamal Gianchandani, CEO of PVR INOX Pictures, emphasized the company’s commitment to showcasing diverse stories from around the world. He believes that every type of cinema has its audience and that it is their responsibility to help viewers discover fresh narratives. Gianchandani expressed enthusiasm for releasing *Boong*, highlighting its deep roots in local experiences while also appealing to a universal audience.
Plot Overview
The film follows the story of a young boy living with his single mother in a Manipuri village, both struggling with the mysterious disappearance of his father, Joykumar. Once a working man, Joykumar has vanished, leaving behind unanswered questions about his fate. Determined to give his mother the best gift, the boy embarks on a heartfelt quest with his best friend to find his missing father. This journey forms the emotional core of *Boong*, promising a powerful cinematic experience when it hits theaters on September 19, 2025, at PVR INOX. The film will be distributed in India by Anil Thadani of AA Films Pvt. Ltd.
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