Vaani Kapoor Shines as the New Face of Lukson, Promoting Lab-Grown Diamonds as Everyday Luxury
Lukson, a pioneering fine jewellery brand from the JK Star Group, has appointed renowned actress Vaani Kapoor as its official Brand Ambassador. This collaboration aims to promote sustainable and affordable luxury jewellery, making it accessible for modern consumers in India. Founded in 2024, Lukson is committed to transforming the diamond industry by emphasizing lab-grown diamonds and ethical practices, aligning with Kapoor’s contemporary and relatable image.
Vaani Kapoor: The Face of Lukson
Vaani Kapoor has been selected as the face of Lukson due to her embodiment of modern elegance and individuality. Her contemporary style and broad appeal resonate with the brand’s mission to redefine fine jewellery for a new generation. Kapoor’s presence is expected to enhance Lukson’s image as a forward-thinking brand that prioritizes sustainability and accessibility in luxury jewellery.
Anand Lukhi, the Founder and CEO of Lukson, expressed that the partnership with Kapoor reflects the brand’s vision of luxury as sustainable and transparent. He emphasized that true luxury should be designed for everyday wear and not just reserved for special occasions. Lukhi believes that Kapoor represents a generation that values individuality and conscious choices, aligning perfectly with Lukson’s ethos.
A Shift Towards Sustainable Luxury
Founded by Anand and Vedant Lukhi, Lukson aims to shift the narrative around diamonds from mined opulence to mindful beauty. The brand is notable for being India’s first direct-to-consumer (D2C) jewellery label that fully controls its supply chain. This approach ensures transparency and quality, allowing customers to enjoy luxury jewellery without compromising on ethical standards.
Vedant Lukhi, Co-Founder of Lukson, highlighted that the collaboration with Kapoor aims to democratize luxury. He stated that diamonds should not be seen as symbols of privilege but rather as accessible pieces that can be worn daily and gifted freely. This partnership is a significant step towards making luxury jewellery meaningful and inclusive for all consumers.
Vaani Kapoor’s Vision for Jewellery
In her role as Brand Ambassador, Vaani Kapoor will promote Lukson’s signature collections, which feature lab-grown diamonds and vermeil pieces. She expressed her excitement about representing a brand that prioritizes sustainability while offering striking designs. Kapoor views jewellery as a form of self-expression and believes it should be both beautiful and accessible to everyone.
The brand’s recent campaigns, featuring Kapoor, celebrate individuality and everyday luxury through minimalistic yet eye-catching designs. As Lukson continues to grow its community of conscious buyers, it aims to establish itself as a trusted name in lab-grown diamond jewellery, combining ethical sourcing with innovative craftsmanship.
New Campaign Launch
Lukson has recently launched new brand films featuring Vaani Kapoor, which are now available across various digital platforms. The campaign emphasizes the brand’s commitment to clean and inclusive luxury, showcasing how jewellery can be both stylish and sustainable. With a focus on ethical practices and modern design, Lukson is poised to make a significant impact in the jewellery industry, appealing to a new generation of consumers who value both aesthetics and responsibility.
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