US Children Opt for $100 Landline Over Smartphones: A Shift in Communication Preferences

What if children opted for a traditional phone instead of a smartphone after school? This intriguing question is becoming a reality for many families as a new device called the Tin Can gains traction. Launched in April 2025, this landline-style phone is designed to help reduce screen time among children. Priced at $100, the Tin Can has already sold hundreds of thousands of units, primarily through word-of-mouth. The startup behind the device has raised significant funding, including a $3.5 million investment over the summer and a $12 million seed round led by Greylock Partners in December.

Growing Demand for Screen Alternatives

The Tin Can phone plugs into a wall outlet and features a speakerphone, speed dial, and an answering machine. It allows free calls between Tin Can devices and to emergency services. For a $10 monthly fee, parents can enable calls to approved external numbers. Currently, the device is available in the United States and Canada, and its popularity is rising amid increasing concerns about children’s screen time. Governments and institutions are actively seeking ways to limit social media exposure for younger users. For instance, Australia has implemented a ban on social media for those under 16, while recent court cases in the U.S. have highlighted the mental health impacts of social media addiction.

Schools Embrace the Tin Can

As part of efforts to mitigate early smartphone exposure, schools are beginning to adopt the Tin Can. At Nativity Parish School near Kansas City, a parent-led initiative provided the device to families, resulting in about 95% participation among households with children in kindergarten through fifth grade. Students utilize paper directories to keep track of contacts, reminiscent of older communication methods. Tracy Foster, a parent who spearheaded the initiative, noted that programs like this empower families to limit smartphone use more effectively, especially when adopted collectively.

Expanding into Educational Institutions

Tin Can Untechnologies Inc. reports that schools are among its fastest-growing customer segments, with numerous administrators across the U.S. exploring bulk orders. In Los Angeles, St. James’ Episcopal School plans to distribute the device to its 220 families before the summer break. The school aims to encourage children to stay connected without relying on group chats, which can sometimes lead to misunderstandings and hurt feelings. Jules Leyser, the school’s director of advancement and communications, emphasized the importance of maintaining connections among students through this alternative communication method.

A Vision for Better Communication

The Tin Can was developed by CEO Chet Kittleson, who was motivated by concerns regarding contemporary communication among children. He believes that voice calls foster stronger communication skills and help children learn to navigate pauses in conversation. Kittleson has observed a rapid increase in demand for the device, driven by parents seeking alternatives to smartphones. The company is currently working to address server issues that arose during a surge in installations, particularly on Christmas Day, as interest in the Tin Can continues to grow.

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