DPIIT Partners with PhonePe and Shell India to Boost Startups
The Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry has taken a significant step to empower startups in India. On August 19, 2026, DPIIT signed Memoranda of Understanding (MoUs) with PhonePe and Shell India Pvt. Ltd., aiming to bolster support for DPIIT-recognised startups and stimulate innovation across crucial sectors of the economy.
Empowering Startups with Digital Tools
The collaboration with PhonePe is set to provide numerous advantages for startups recognized by DPIIT. These benefits include transaction credits via PhonePe’s Payment Gateway, access to the Indus AppStore, and dedicated onboarding services. In addition, startups will enjoy opportunities for enhanced brand visibility. PhonePe also plans to conduct regular masterclasses and webinars focusing on various subjects, such as fintech, sales strategies, market approaches, and scaling businesses. This initiative aims to help startups sharpen their skills and hasten their growth trajectories.
Supporting Sustainable Energy Innovation
The agreement with Shell India is particularly focused on startups in the energy and climate-tech sectors. Through this partnership, Shell will provide valuable mentorship, strategic direction, and connections with investors and incubators. Startups will also have the chance to participate in the Shell E4 Smart Energy Track, an initiative aimed at unlocking growth opportunities. This collaboration is intended to help startups expand their innovative solutions while contributing to India’s ongoing transition towards clean energy.
Keen Focus on Knowledge Sharing
Furthermore, the collaboration with Shell India will emphasize knowledge-sharing and ecosystem development. This will include the creation of sectoral success stories, white papers, policy briefs, and industry landscape reports. Such documents will highlight emerging innovations and best practices within the energy and climate-tech startup ecosystem, ensuring that valuable insights are shared throughout the community.
Driving Collective Growth
In summary, these partnerships are expected to greatly enhance access to essential digital infrastructure, industry insights, mentorship, market connections, and investment opportunities for startups. By empowering these businesses, DPIIT, PhonePe, and Shell India are fostering a more vibrant and self-reliant startup ecosystem that can significantly contribute to India’s economic growth and technological advancement.
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