Design a New Mascot for India Post and Win Prizes

The Department of Posts, under the Ministry of Communications, has initiated an exciting **India Post Mascot Design Contest** on the Innovate India MyGov platform. This contest invites citizens from all walks of life to contribute their creativity by designing the official mascot for India Post. The mascot aims to embody the organization’s key values of trust, reliability, inclusivity, service, and digital innovation.
Open to all Indian citizens, the contest allows participants to submit a single original mascot design along with a fitting name and a brief concept note through the MyGov platform. The submission window will be open from **July 15 to August 15, 2026**.
Prizes for Creative Entries
To stimulate innovative participation, the Department has announced attractive cash prizes for the top entries. Winners of the mascot design contest will receive cash rewards of ₹75,000 for first place, ₹50,000 for second, and ₹25,000 for third. Additionally, prizes are set aside for the best mascot names, with ₹25,000 for the winner, ₹15,000 for the runner-up, and ₹10,000 for third place. All winners will also receive certificates, and it is important to note that prizes for the design and naming categories are separate.
Spotlight on the Winning Mascot
The chosen mascot will serve as the official brand ambassador for India Post and will play a key role in various promotional campaigns, philatelic products, public awareness initiatives, exhibitions, and social media outreach.
The Department encourages students, designers, artists, and other creative individuals across the nation to participate actively and help shape the future visual identity of this venerable institution.
For complete details regarding the contest guidelines, terms, and conditions, as well as submission directions, participants can visit the MyGov page dedicated to the contest.
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