Ramayana’s Capacity Crunch Sparks Surge in Midnight Showings; Catch Ranbir Kapoor and Yash at 4:50 AM This Diwali!
The excitement surrounding the film “Ramayana” has reached new heights as the Ranbir Kapoor and Yash starrer is experiencing an unprecedented surge in post-midnight screenings across several cities. Notably, Mumbai, Pune, and Ahmedabad are witnessing a remarkable demand for this mythological epic. The film’s release coincided with the Diwali festivities, which typically see a dip in cinema attendance as people engage in shopping and celebrations. However, as the holiday season progresses, audiences are flocking to theaters in large numbers, prompting exhibitors to add late-night shows to accommodate the rush.
Mumbai Leads the Midnight Show Surge
On November 10, Mumbai’s theaters showcased an impressive lineup of post-midnight screenings for “Ramayana.” Movietime Cubic Mall featured a 3D show at 12:35 am, while MovieMax Sion scheduled two shows at 1:15 am and 2:10 am. Cinepolis Lake Shore Thane offered a screening at 12:40 am, and Maxus Borivali had shows at 12:50 am and 2:05 am. PVR Chakala also joined the trend with a 1:10 am show.
Maxus Bhayander stood out with three 3D screenings at 12:50 am, 2:05 am, and an astonishing 4:50 am. MovieMax Kanjurmarg had a show at 12:20 am, while Cinepolis Bhandup scheduled a screening at 12:45 am. In Thane, MovieMax Eternity Mall offered screenings at 12:30 am and 1:15 am, and MovieMax Wonder Mall had a 1:00 am show. The late-night offerings also included 2D and 4DX experiences, with INOX Malad hosting a show at 1:30 am and Cinepolis Lake Shore Thane featuring a 4DX screening at 12:10 am.
Pune and Ahmedabad Join the Late-Night Craze
The trend of late-night screenings is not limited to Mumbai. Pune is also embracing the midnight show phenomenon with Cinepolis Aundh scheduling a show at 12:05 am and MovieMax Amanora Town Centre at 12:20 am. MovieMax Gold has taken it a step further by offering a screening at 2:10 am.
Ahmedabad is witnessing a similar surge in demand. For the 3D version of “Ramayana,” Connplex Prahladnagar has a show at 1:45 am, Connplex Gandhinagar at 12:55 am, and PVR Satyamev Emporio at 2:00 am. The 2D version is also available at various locations, including Cineprex Hanspura at 1:00 am and PVR Acropolis at 1:15 am.
Despite the extraordinary demand for IMAX screenings, no shows have been scheduled between 12:00 am and 6:00 am in any city across India. Nonetheless, the sheer volume of post-midnight shows in multiple cities underscores the film’s growing popularity and the lengths to which exhibitors are going to meet the festive demand.