India’s Quick-Commerce Surge: Orders Valued at Rs 64,000 Crore
Quick commerce in India is experiencing remarkable growth, with consumers spending a staggering ₹64,000 crore on platforms such as Blinkit and Instamart in the fiscal year 2025. This figure more than doubles the ₹30,000 crore spent in the previous year, according to a recent report by CareEdge Advisory. The report forecasts that the gross order value (GOV) in this sector could exceed ₹2 lakh crore by fiscal year 2028, driven by a surge in revenues and changing consumer behaviors.
Surge in Revenue and Market Dynamics
The quick commerce sector has seen a significant increase in revenues, which rose to ₹10,500 crore in FY25 from just ₹450 crore in FY22. CareEdge Advisory predicts that this figure will further escalate to ₹34,500 crore by FY28. The report attributes this impressive growth to an increase in platform fees, which has led to better revenue realization and a notable rise in overall GOV. The sector’s ‘take rate’—the percentage of each transaction retained as revenue—has climbed to 18% in FY25, up from 7-9% in FY22. This shift indicates a strategic pivot by major players towards profitability rather than aggressive expansion.
Tanvi Shah, head of CareEdge Advisory, emphasized that quick-commerce firms are now focusing on operational efficiency and sustainable growth. This includes diversifying revenue streams through advertising, paid subscriptions, and private-label products, as well as optimizing inventory through technology. As the sector matures, these strategies are expected to play a crucial role in its future development.
Consumer Behavior and Market Potential
Despite the rapid growth, quick commerce currently accounts for only 1% of India’s overall grocery demand. However, changing consumer preferences towards convenience are anticipated to drive further expansion in this market. Amir Shaikh, assistant director at CareEdge Advisory, noted that the increasing demand for quick delivery services is reshaping consumer behavior, making quick commerce an attractive option for many shoppers.
India’s e-commerce landscape is robust, with over 270 million digital buyers projected for 2024. The market experienced a 23.8% growth that year, fueled by rising smartphone usage and internet accessibility. By early 2025, India recorded more than 1.12 billion mobile connections, enhancing the potential for quick commerce to capture a larger share of the grocery market.
Infrastructure Growth and Future Outlook
Supporting the growth of quick commerce, the number of dark stores—micro-warehouses essential for ensuring swift deliveries—has surged by over 70%, reaching 3,072 in FY25. These stores have also seen a 25% increase in average revenue per outlet, highlighting their importance in the quick commerce supply chain. The expansion of dark stores is crucial for meeting the rising demand for rapid delivery services, which is becoming a key expectation among consumers.
As the industry continues to evolve, the next phase of growth is expected to be driven by technology-led innovations and deeper penetration into tier-2 and tier-3 cities. With rising disposable incomes and increased spending power, the quick commerce sector is well-positioned for sustained growth in the coming years. The combination of improved infrastructure and changing consumer habits suggests a promising future for quick commerce in India.
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