Video Game Actors Reach Agreement with Studios
Hollywood’s video game voice and motion capture actors have reached a significant milestone by signing a new contract with major video game studios, marking the end of a nearly year-long strike. The agreement, announced by the actors’ union SAG-AFTRA, emphasizes crucial protections against the misuse of artificial intelligence (AI) in the industry. This new contract not only addresses AI concerns but also introduces enhanced safety measures and substantial wage increases for performers.
AI Protections at the Forefront
The newly ratified contract places a strong emphasis on the ethical use of AI in video games. Sarah Elmaleh, a prominent voice actor known for her roles in titles like Final Fantasy XV and Call of Duty: Black Ops III, highlighted the importance of establishing a baseline for AI usage in the gaming sector. The agreement mandates consent and disclosure requirements for the use of AI-generated digital replicas, ensuring that performers have control over their likenesses. Additionally, it allows actors to withdraw their consent for the creation of new material during a strike, reinforcing their rights in the face of evolving technology.
SAG-AFTRA President Fran Drescher expressed optimism about the deal, stating that it represents significant progress in AI protections. The agreement was ratified with overwhelming support from union members, who voted 95.04 percent in favor, signaling a strong desire for change within the industry. The deal applies to several major studios, including Activision Productions, Electronic Arts, and Disney Character Voices, among others.
Enhanced Safety Measures for Performers
In addition to AI protections, the new contract introduces vital safety measures for motion capture actors, who often face physical risks during their performances. Elmaleh emphasized the importance of safeguarding these performers, who not only lend their voices but also their physical presence to characters. The agreement ensures that medics will be available during high-risk jobs, addressing concerns about performer safety in demanding environments.
These enhancements reflect a growing recognition of the physical demands placed on voice and motion capture actors. The new contract aims to create a safer working environment, acknowledging the unique challenges faced by performers in the gaming industry.
Significant Wage Increases
The new Interactive Media Agreement also includes substantial wage increases for performers. Upon ratification, actors will receive a compounded pay increase of 15.17 percent, with additional raises of 3 percent scheduled for November 2025, 2026, and 2027. This financial boost is a critical aspect of the agreement, providing performers with better compensation for their work in an industry that has seen rapid growth and change.
The strike, which began due to failed negotiations over AI-related protections, has highlighted the need for comprehensive legislation to safeguard workers in Hollywood. The NO FAKES Act, a bipartisan bill currently in Congress, aims to prohibit the unauthorized creation of AI replicas of individuals’ likenesses and voices. This initiative has garnered support from various industry stakeholders, including SAG-AFTRA, the Motion Picture Association, and Disney, reflecting a collective push for stronger protections against AI misuse.
A New Era for Video Game Performers
The conclusion of the strike and the ratification of the new contract signal a new era for video game performers. With a focus on AI protections, enhanced safety measures, and significant wage increases, the agreement addresses many of the concerns that led to the work stoppage. As the gaming industry continues to evolve, the new contract sets a precedent for how performers will be treated in the face of advancing technology.
The successful negotiations not only benefit the actors involved but also pave the way for future discussions about the ethical implications of AI in entertainment. As the industry grapples with these challenges, the voices of performers will play a crucial role in shaping the future of video games and the protections afforded to those who bring characters to life.
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