Unpacking ‘Drops’: Swiggy’s Whimsical New Feature That’s Here for a Good Time, Not a Long Time!
Swiggy has just spiced up the food delivery scene with its exciting new feature called ‘Drops.’ This innovative offering showcases exclusive, limited-edition dishes created by top chefs, available for a short time and in limited quantities. With ‘Drops,’ food lovers can experience a unique culinary adventure right from the comfort of their homes.
How Swiggy ‘Drops’ Works
The ‘Drops’ feature operates with a simple yet thrilling concept:
– Partner restaurants whip up unique recipes that aren’t part of their regular menus.
– The drop date and time are announced on social media, guiding users to the Swiggy app.
– Customers can book slots or join a waitlist if the slots sell out.
– Swiggy sends reminders just before the drop via notifications and WhatsApp.
– Orders are fulfilled on a first-come, first-served basis.
The Chefs And Restaurants Behind ‘Drops’
The inaugural lineup of ‘Drops’ features gourmet creations from renowned names, including:
– Smash Guys by AB Gupta
– Le15 Patisserie by Pooja Dhingra
– TwentySeven Bakehouse
– Aubree
– Ciclo Cafe
– Louis Burger
– Good Flippin’s Burgers
– Espressos AnyDay
These exclusive recipes are released during timed “drops” on the Swiggy app, ensuring a delightful surprise for food enthusiasts.
How To Access Swiggy ‘Drops’
Getting in on the action is easy! Users can register their interest and book slots in advance. Once all slots are filled, a waitlist opens up. As the drop time approaches, Swiggy sends timely reminders to keep customers in the loop. The experience is akin to a flash sale, making it all the more thrilling.
What Swiggy And Partners Say
Swiggy’s Chief Business Officer, Sidharth Bhakoo, emphasizes that ‘Drops’ is all about urgency and exclusivity. “With Drops, we’re turning food ordering into something exciting, rare, and delicious,” he stated.
Restaurant partners are already reaping the benefits. Kishore Kumar, Founder of Aubree, shared that teaming up with Swiggy has been transformative, leading to a 58% spike in orders. AB Gupta from Smash Guys reported over 100 orders within the first 10 minutes of their drop.
With ‘Drops,’ Swiggy is not just delivering food; it’s delivering an experience!
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