Psychology research
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Psychology
Why One Face Moves Us More Than a Thousand Statistics: The Identifiable Victim Effect
In 2006, all of India stopped to watch the rescue of a five-year-old girl named Prince who had fallen into…
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Psychology
Why We Think Everyone’s Out to Get Us: Understanding Hostile Attribution Bias
Fifteen-year-old Rahul was walking through the crowded school corridor when someone bumped into him from behind, causing him to drop…
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Editor's Choice
Why We Remember Pain But Forget How Long It Lasted: The Duration Neglect Puzzle
Ramesh still remembers his pilgrimage to Vaishno Devi twenty years ago. Ask him about it today, and he’ll tell you…
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Editor's Choice
Why Your Salary Feels Small After Seeing Your Friend’s Paycheck: The Contrast Effect
Imagine trying on a medium-priced shirt that looks perfectly fine. Then the salesperson brings out an expensive designer shirt to…
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Psychology
The Strange Psychology Trick Benjamin Franklin Used to Turn Enemies Into Friends
Benjamin Franklin had a problem. A powerful rival in the Pennsylvania legislature publicly criticized him at every opportunity, making Franklin’s…
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Psychology
Why Everyone Wants the Popular Sneakers: Understanding the Bandwagon Effect
Remember when fidget spinners suddenly appeared in every student’s hand? Or when a particular hairstyle dominated your school seemingly overnight?…
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Education
How Rumors Become “Facts”: The Dangerous Power of Availability Cascade
In 1938, American radio broadcasters aired a fictional drama about Martians invading Earth. Despite multiple announcements that it was just…
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Editor's Choice
Why Doing Favors Makes Us Like People More: The Ben Franklin Effect
Have you ever noticed something strange about human behavior? When you help someone, you actually start liking them more—even if…
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Featured
Anger, sadness, boredom, anxiety – emotions that feel bad can be useful
Remember the sadness that came with the last time you failed miserably at something? Or the last time you were…
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