Samsung’s Project Moohan: A New Era in XR Headsets

Samsung is set to make waves in the tech world with the anticipated launch of its first extended reality (XR) headset, named โProject Moohan.โ Scheduled for unveiling at the Galaxy Unpacked 2025 event, this innovative device aims to compete directly with the Apple Vision Pro. The name ‘Moohan’ translates to ‘infinity’ in Korean, hinting at the limitless possibilities that this headset may offer. While the exact specifications remain under wraps, Samsung has teased several exciting features that promise to enhance user experience.
A New Player in the XR Market
Samsung’s entry into the XR headset market marks a significant shift for the company. Historically, Samsung has dabbled in virtual reality with its Gear VR headset launched in 2015. However, Project Moohan represents a broader commitment to augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies. XR is an umbrella term that encompasses all these visual technologies, and Samsung’s latest offering aims to leverage this comprehensive approach.
The upcoming Galaxy Unpacked 2025 event will showcase prototypes or teaser videos of the Project Moohan headset. According to reports from Business Korea, this event will highlight the headset’s capabilities, including its multimodal input and state-of-the-art displays. Notably, Project Moohan will be the first headset to run on Android XR, a new operating system developed in collaboration with Google and Qualcomm. This operating system is specifically designed for XR devices and is expected to enhance the functionality and performance of the headset.
Features That Set Project Moohan Apart
Samsung has hinted at several standout features for the Project Moohan headset. One of the most notable is its passthrough capability, which allows users to see their surroundings while wearing the device. This feature is already available in competitors like the Apple Vision Pro and Meta Quest 3, making it a crucial aspect for Samsung to include in its offering.
Additionally, the headset will support Google’s Gemini AI assistant, providing users with a seamless integration of AI functionalities. This could include voice commands, smart home controls, and more. Samsung has also indicated that the headset will come with apps optimized for a large, virtual display, enhancing the overall user experience.
The integration of Android XR opens up a world of possibilities for Project Moohan. Users can expect features such as gesture-supported Circle to Search, web browsing via Google Chrome, immersive views using Google Maps, and live translation of text seen within the user’s field of vision. These features could significantly enhance the practicality and appeal of the headset.
Market Context and Future Prospects
The launch of Project Moohan comes at a time when the XR headset market is experiencing some challenges. According to Counterpoint Research’s Global XR Model Tracker for Q3 2024, global VR headset shipments have declined by 4 percent year-over-year, while AR smart glasses have seen a staggering decline of over 30 percent. Despite these setbacks, the market is projected to grow by 2 percent in the near future.
Samsung’s entry into this competitive landscape could be a game-changer. The company has a strong brand presence and a history of innovation, which could help it capture a significant share of the XR market. As consumers become more familiar with XR technologies, the demand for high-quality, feature-rich headsets is likely to increase. Samsung’s Project Moohan could be well-positioned to meet this demand, especially with its advanced features and integration with Google’s ecosystem.
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