Samsung Unveils Galaxy S25 and AI Innovations
Samsung recently held its highly anticipated Galaxy Unpacked 2025 event, where it unveiled the Galaxy S25 series along with a host of new artificial intelligence (AI) features. The South Korean tech giant emphasized that this new generation of flagship devices serves as a “true AI companion.” The company introduced an upgraded One UI 7 operating system, which has been redesigned to optimize AI workflows. This integration of AI features aims to enhance user experience across the device. Here’s a closer look at the major AI features announced during the event.
New Galaxy AI Features Announced by Samsung
One of the standout features introduced is **Now Brief**, Samsung’s first ecosystem-based AI tool. This feature provides users with a comprehensive overview of their device usage and daily activities, presented in a visually appealing card-styled interface. For example, the morning insight card includes essential information such as the weather forecast and an energy score. Users can also access separate cards tailored for specific activities, like commuting or exercising. Notably, health metrics and activity data are sourced from devices like the Galaxy Watch or Galaxy Ring, ensuring a seamless integration of health and technology.
Complementing Now Brief is the **Now Bar**, which offers a quick view of insights directly on the lock screen. This feature presents multiple cards at the bottom of the screen, allowing users to scroll through them with a card deck-like animation. Both Now Brief and Now Bar are powered by Samsung’s Personal Data Engine, a sophisticated AI system designed to create a personalized experience. This system functions as a personal large language model (LLM), collecting data from users’ daily routines and device interactions. Importantly, Samsung assures users that all data is stored locally on the device, prioritizing privacy and security.
Another innovative feature is **AI Select**, which serves as Samsung’s version of Circle to Search. This tool generates AI-powered suggestions based on visual information displayed on the screen. For instance, if a user employs AI Select while composing a text message, it automatically activates Writing Assist and other AI-driven writing tools. This feature operates entirely offline, ensuring user data remains private. Additionally, AI Select allows users to create GIFs from specific video segments, enhancing the multimedia experience.
Galaxy AI Features: Cameras and Editing
In addition to device-wide features, Samsung has also integrated AI capabilities into its camera and editing functionalities. These enhancements aim to elevate the quality of photos and videos, making it easier for users to capture and edit their moments. One notable feature is **Personal Filter**, which allows users to create a custom look for their photos. By analyzing an existing image’s color tone, saturation, and brightness, the AI can apply these elements to a new photo, ensuring a consistent aesthetic.
Moreover, Samsung has introduced AI enhancements for video recording. The technology can now distinguish between moving and stationary objects in a video, applying separate noise reduction techniques to each. This capability is particularly beneficial for low-light videos, as it can brighten the footage and reveal more details. Users can expect clearer and more vibrant videos, even in challenging lighting conditions.
Another exciting addition is the **Audio Eraser** feature, which analyzes and isolates sounds in a video based on their sources. This tool allows users to adjust the volume of each isolated audio channel independently. For example, users can reduce background noise, such as crowd sounds or car horns, while amplifying speech in videos recorded in busy environments. This feature enhances the overall audio quality, making it easier for viewers to focus on the dialogue.
Conversational AI: Simplifying User Experience
Samsung’s new **Conversational AI** feature is designed to simplify user interactions with their devices. This innovative tool allows users to search for specific settings or images in the Gallery using natural language. By simply describing what they are looking for, users can quickly find the exact item they need. The AI supports both text and voice commands, making it accessible to a wider audience.
During the event, Samsung showcased this feature by demonstrating how users can ask the AI to perform specific tasks. For instance, when a user states, “My eyes are sore,” the AI automatically navigates to the Blue Light Filter option in Settings. Similarly, if a user requests, “A photo of Max from last winter in a red coat, eating cake,” the AI can understand that Max is a dog and filter images from that particular time frame. This level of contextual understanding enhances user convenience and streamlines the search process.
The Conversational AI feature operates entirely on the device, ensuring that user privacy is maintained. By processing requests locally, Samsung reinforces its commitment to data security while providing a more intuitive user experience. This feature exemplifies how Samsung is leveraging AI to create a more user-friendly environment, making technology more accessible and efficient for everyone.
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