Rose Audio Visuals Launches The Filmy Hustle Podcast
Rose Audio Visuals is poised to transform the landscape of cinema and digital content with the debut of The Filmy Hustle Podcast. Hosted by entertainment entrepreneur Akkshay Rathie, this innovative podcast will delve into the rich legacy of Ashirwad Theatres Pvt. Ltd (ATPL), featuring exclusive insights on filmmaking, industry trends, and behind-the-scenes stories from leading experts. The podcast aims to engage a broad audience by providing a unique perspective on the film industry.
Strategic Partnership with India TV
In a significant move to expand its content offerings, RosePod has partnered with India TV, marking the network’s inaugural podcast integration for its extensive digital audience. With an impressive 46 million YouTube subscribers and 10 million viewers on connected TV, this collaboration highlights the growing convergence of traditional and digital media. The partnership aims to attract new listener demographics and set a new standard in India’s evolving media and podcasting landscape.
The Filmy Hustle Podcast will be accessible on major audio streaming platforms, including Spotify, Amazon Music, YouTube Music, JioSaavn, and Apple Music. This wide availability ensures that cinema lovers worldwide can easily tune in and enjoy the content. The podcast is designed to cater to a diverse audience, making it a valuable addition to the media consumption habits of film enthusiasts.
Industry Collaborations and Support
To enhance its industry presence, The Filmy Hustle Podcast has secured partnerships with several prominent brands. Novotel Mumbai International Airport serves as the Location Partner, while Audi Mumbai West takes on the role of Driving Partner. Kingdom of White is the Styling Partner, and additional collaborations include S-Cube for Display Solutions, Cacao Springs as the Chocolate Gifting Partner, Torero Police as the Lifestyle Partner, and Corridor Seven Coffee Roasters as the Beverage Partner.
Moreover, Cinepolis India has joined as the Cinema Partner, with UFO Moviez and ProCat providing digital cinema solutions and data analytics. These partnerships are expected to significantly broaden the podcast’s reach and impact within the film community, ensuring that it resonates with a wide array of movie enthusiasts.
Insights from Industry Leaders
Goldie Behl, Founder of Rose Audio Visuals, expressed the podcast’s vision, stating, “For years, Akkshay and I have engaged in fascinating discussions about the intricacies of the Indian film industry. This podcast stems from that passion, offering audiences a rare, authentic glimpse into the inner workings of cinema.” Host Akkshay Rathie added, “Cinema is more than what we see on screen—it’s a world shaped by creativity, resilience, and untold stories. With The Filmy Hustle Podcast, we are excited to share these narratives and bring audiences closer to the heart of the industry.”
Ritu Dhawan, Managing Director of India TV, emphasized the importance of digital innovation, noting, “Podcasts are becoming an essential medium for in-depth storytelling, and we are thrilled to partner with RosePod to present The Filmy Hustle Podcast to our vast digital community.” This collaboration marks a significant step in India TV’s expansion within the streaming ecosystem.
Star-Studded Guest Lineup
The podcast kicks off with actor R. Madhavan as the inaugural guest, promising an engaging discussion about the craft of acting. Future episodes will feature a lineup of esteemed industry figures, including Siddharth Roy Kapur, Murad Khetani, Monika Shergill, Anupama Chopra, Kabir Khan, Ram Gopal Varma, Anurag Kashyap, and many others. These guests will provide unique insights, making the podcast a must-listen for cinema lovers and aspiring filmmakers alike.
This launch follows Rose Audio Visuals’ recent ventures into branded content with Connect NXT, audio storytelling through RosePod, and their entry into the Telugu market with Rose Kanakavalli. These initiatives further solidify Rose Audio Visuals’ commitment to delivering high-quality entertainment to diverse Indian audiences.
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