Raanjhanaa AI Ending Controversy: Eros International Responds to Dhanush and Aanand L. Rai’s Criticism
Eros International Media Limited has responded to the backlash surrounding the re-release of its 2013 film Raanjhanaa, which now includes an AI-assisted alternate ending. The film, also released in Tamil as Ambikapathy, has faced criticism from director Aanand L. Rai and lead actor Dhanush, who argue that the new version distorts their original vision. Eros has defended its decision, asserting that the original film remains unchanged and accessible to audiences.
Legal Justifications and Ownership Claims
Eros International has firmly stated its legal rights as the sole financier, producer, and rights holder of *Raanjhanaa*. The company emphasized its complete control over the film’s intellectual property and moral rights under Indian copyright law. In response to Dhanush’s comments suggesting that Rai had a personal stake in the film’s casting, Eros clarified that these assertions are factually incorrect. The company highlighted that there was no private financial investment from Rai in the production, financing, or intellectual property of *Raanjhanaa*. Eros took on all financial risks associated with the project and maintains full ownership.
The statement from Eros aimed to dispel any misconceptions about the film’s production and ownership. The company reiterated that the original version of *Raanjhanaa* remains available across various platforms, ensuring that audiences can still experience the film as it was originally intended.
Concerns Over Promotional Material
Eros has raised objections to promotional efforts for Aanand L. Rai’s upcoming film *Tere Ishk Mein*, which appears to link itself to the *Raanjhanaa* universe. The production house labeled this association as “illegal and misleading,” asserting that no legal rights or approvals have been granted for such a connection. In response, Eros issued a cease and desist notice on July 25, 2025, to all parties involved in the marketing of *Tere Ishk Mein*. The company has also alerted major OTT platforms to prevent any further misrepresentation of its intellectual property. Eros emphasized that this action is necessary to protect its exclusive copyright and intellectual property rights.
The situation highlights the ongoing tensions between Eros and the creators of *Raanjhanaa*, as both sides navigate the complexities of intellectual property in the film industry.
AI-Assisted Ending and Creative Direction
In addressing the criticisms regarding the AI-assisted alternate ending of *Ambikapathy*, Eros clarified that the project was overseen by a human creative team. The company stated that AI was utilized solely as a tool to assist in the creative process, rather than as an independent content creator. Eros acknowledged that Rai’s decision to distance himself from the Tamil version is a personal choice, but it asserted that his claims to ownership or moral authority over the new work lack contractual support and legal enforceability.
This clarification aims to reassure audiences that the creative integrity of the film has been maintained, despite the use of advanced technology in its production. Eros’s commitment to preserving the original vision of *Raanjhanaa* while exploring new creative avenues reflects the evolving landscape of filmmaking.
Clarification on Regulatory Matters
Eros International also addressed allegations that the re-release of *Raanjhanaa* serves as a distraction from ongoing regulatory scrutiny involving Colour Yellow Productions. The company clarified that the National Company Law Tribunal (NCLT) proceedings are related to corporate governance issues and do not pertain to artistic rights. Eros firmly rejected the notion that this creative initiative is a strategic diversion from unrelated regulatory matters. Instead, the company urged the public and industry stakeholders to recognize what it describes as a coordinated campaign of misinformation.
By providing these clarifications, Eros aims to reinforce its position in the industry and maintain transparency with its audience, ensuring that the focus remains on the creative aspects of its projects rather than external controversies.
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