Phulera Ka Panchayati Raj Achieves Digital Success

The Ministry of Panchayati Raj has launched “Alhua Vikas,” the final installment of the three-part film series “Phulera Ka Panchayati Raj.” Released on National Panchayati Raj Day, April 24, 2025, the film has garnered over 6 million views on YouTube, captivating digital audiences and raising awareness about the challenges faced by gram panchayats in India. This episode emphasizes the importance of generating Own Sources of Revenue (OSR) to enhance the self-reliance of Panchayati Raj Institutions (PRIs) across rural areas.

Significance of Own Sources of Revenue

“Alhua Vikas” focuses on the critical role of Own Sources of Revenue (OSR) for Rural Local Bodies. By promoting citizen engagement in local tax payments, the film aims to strengthen the financial independence of Panchayati Raj Institutions. It highlights how timely contributions from residents can lead to improved services and sustainable development in villages. The film features a talented cast, including Neena Gupta, Faisal Malik, and Chandan Roy, who are well-known from the original “Panchayat” series. The message, “जमा करके कर, बनाईये अपनी पंचायत को आत्मनिर्भर,” encourages citizens to pay local taxes promptly, thereby supporting essential development initiatives in their communities.

Recognition on National Panchayati Raj Day

The release of “Alhua Vikas” coincided with the National Panchayati Raj Day, during which Prime Minister Narendra Modi presented awards to outstanding Panchayats for their contributions to self-reliance and revenue mobilization. This event underscores the Ministry of Panchayati Raj’s commitment to fostering financially self-sufficient rural local bodies. The initiative aims to make OSR a common term among citizens and motivate them to fulfill their tax obligations, which are vital for the sustainability of grassroots governance in rural India.

Overview of the Film Series

The “Phulera Ka Panchayati Raj” series consists of three films, each addressing key themes related to grassroots governance. The first film, “Asli Pradhan Kaun?” premiered on March 4, 2025, and discusses the importance of empowering elected women representatives in Panchayati Raj Institutions. The second film, “Phulera Mein Chori,” released on March 12, 2025, showcases the impact of the SVAMITVA Scheme and digital governance tools, emphasizing the benefits of transparency and efficiency in rural services. The series aims to educate and engage citizens on the significance of local governance and community participation.

Accessing the Films

The films in the “Phulera Ka Panchayati Raj” series are available on YouTube, allowing a wide audience to engage with the content. Each film highlights different aspects of Panchayati Raj and encourages viewers to participate actively in their local governance. The Ministry of Panchayati Raj continues to promote these films as part of its broader strategy to enhance awareness and participation in rural development initiatives across India.

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