Peculiarities of launching traffic to a young audience
What are the peculiarities in affiliate traffic marketing run, carried out on a young audience. People of what age is considered to be youth, what are the peculiarities of representatives of this segment, what they buy offers, in which states the percentage of young audience is higher than in others?
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Features of the young audience
The young audience is usually considered to be people aged at least 18 and not older than 35 years. They can include representatives of various groups. However, affiliate marketing usually focuses on those users who have already reached the age of 27, are working, solvent, potentially family-oriented people.
Young people are characterized by the following features:
- Advanced. Representatives of the young audience are well oriented in the online space. They often make payments over the Internet, are used to using e-commerce opportunities. They are more demanding of the reliability of the seller’s company, speed of goods delivery, convenience of payment and other features of shopping in the online space.
- Impulsiveness. Young people are very often more impulsive than people of mature age. People of young age often make inexpensive purchases or deposits. Young people find it easier than mature people to spend a small amount of money to try out a product. This feature should definitely be taken into account when choosing the right offer.
- Sources. The vast majority of major traffic sources are aimed at meeting the needs of young people, who are the most active users. Young people can be found in various video services, applications for mobile, search engines, Internet messengers, social networks. But young people trust aggressive advertising formats (popanders, push, teasers, etc.) much less.
- The need for money. The older people are, the more money they usually have. Young people are often in need of money, so young people can be offered those offers that will help to earn money or the opportunity to participate in the action to get additional income.
- Social Engagement. Young people are always more socially active than people of mature age. They more often come into contact with society, get acquainted with each other, make dates. Therefore, young people are more motivated than others to get education, self-development, better look after their appearance, which can be used to attract them.
- Striving for uniqueness. Young people can easily find the products they need on their own, with the help of marketplaces or search engines. Encourage them to make a targeted action, can offer something unique.
- Attention. Before making a purchase, people of young age study reviews of other users, terms of purchase, reliability of payment and other conditions.
Clip thinking. Because of this phenomenon, many young users find it difficult to concentrate on similar tasks for a long time. Use capacious funnels in advertising.
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