Nintendo Raises US Pricing on Original Switch; Switch 2 Pricing Steady
Nintendo has announced a price increase for its Nintendo Switch family of consoles in the United States, citing “market conditions” as the reason for the adjustment. This change will impact the original Nintendo Switch, the Switch Lite, and the OLED model, along with select accessories. Notably, the newly released Nintendo Switch 2 will not see a price hike at this time, despite its recent success in the market.
Nintendo Switch Price Adjustments
The price increase was officially communicated on Nintendo’s website, where the company detailed the changes set to take effect on August 3, 2025. The original Nintendo Switch will now retail for $339.99, up from $299.99, marking a $40 increase. The Switch Lite will see a price rise from $199.99 to $229.99, while the OLED model will increase from $349.99 to $399.99, reflecting a $50 hike. Additionally, Nintendo confirmed that prices for select accessories, including those for the Nintendo Switch 2, will also rise. This includes various peripherals such as the Joy-Con controllers, the Switch and Switch 2 Pro Controllers, and the Nintendo Sound Clock: Alarmo.
The adjustments have already been updated on the official Nintendo online store, allowing customers to see the new prices immediately. The company has not specified the exact reasons behind these increases but has attributed them to prevailing market conditions.
Sales Performance of the Switch 2
Since its launch on June 5, the Nintendo Switch 2 has been a commercial success, with sales surpassing six million units. This impressive figure was announced alongside the price increase, highlighting the console’s popularity despite challenging market conditions, including global trade tariffs. Nintendo has maintained its sales forecast, aiming to sell 15 million units of the Switch 2 by the end of the financial year in March 2026.
In addition to hardware sales, Nintendo reported that it sold 8.67 million units of Switch 2 software in the last quarter. The company has emphasized that it will keep the pricing for the Switch 2 system, as well as its games and online memberships, unchanged for now. However, it has also indicated that future price adjustments may be necessary, depending on market dynamics.
Future Pricing Considerations
While Nintendo has assured customers that the prices for the Switch 2 and its associated games and services will remain stable for the time being, the company has cautioned that adjustments could be made in the future. This statement reflects the uncertainty in the current economic climate and the potential for further changes in pricing strategies.
Nintendo’s decision to maintain the price of the Switch 2 comes as a relief to many fans, especially given the recent price hikes across the original Switch family. The company has been proactive in addressing market conditions, ensuring that it remains competitive while also managing consumer expectations regarding future pricing.
As the gaming landscape continues to evolve, Nintendo’s pricing strategies will be closely monitored by both consumers and industry analysts alike. The company’s ability to balance profitability with customer satisfaction will be crucial as it navigates the challenges ahead.
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