Mrunal Thakur Becomes Ambassador for Carlton Wellness Platform with EBG Group
EBG Group, a rapidly expanding Indian conglomerate with diverse interests, has appointed renowned actor Mrunal Thakur as the brand ambassador for its Carlton Wellness project. This partnership aims to establish a premium wellness-hospitality ecosystem in India, with initiatives set to launch in the fiscal year 2025-26. Thakur will lead various brand campaigns, including digital storytelling and experiential wellness initiatives, as EBG Group seeks to redefine wellness for modern consumers.
Strategic Vision for Wellness
The collaboration between EBG Group and Mrunal Thakur is a significant step towards realizing the company’s vision of creating a credible and regulated wellness-hospitality ecosystem. Dr. Irfan Khan, Chairman and Founder of EBG Group, emphasized Thakur’s alignment with the values of wellness, balance, and mindful living. He noted that her modern grace and emotional strength resonate with the philosophy of Carlton Wellness, which focuses on holistic and preventive well-being. This partnership is designed to position Carlton as an aspirational wellness brand that appeals to contemporary Indian consumers, reflecting a commitment to conscious luxury and long-term health.
Mrunal Thakur’s Commitment to Wellness
Mrunal Thakur expressed her enthusiasm for the partnership, highlighting the personal significance of wellness in her life. She stated that Carlton’s approach transcends mere luxury, emphasizing balance, healing, and inner well-being. Thakur’s involvement aims to inspire individuals to reconnect with themselves and prioritize holistic health. Her role will include leading brand films and campaigns that promote the core values of Carlton Wellness, reinforcing the brand’s commitment to fostering a culture of well-being.
Expansion Plans and Offerings
Carlton Wellness is being developed as a comprehensive wellness-hospitality platform, featuring wellness resorts, destination retreats, and city-based spas. The initiative integrates various wellness practices, including Ayurveda and mindfulness, tailored to fit Indian lifestyles. Currently, several Carlton Wellness Spa formats are set to launch in select locations, with flagship retreats and resorts in advanced stages of development in cities like Ahmedabad, Indore, and Manipal. The brand is also planning to expand into major markets such as Hyderabad, Bhubaneswar, and Bangalore, aiming to strengthen its presence in both metro and Tier-1 cities.
Future Growth and Revenue Projections
Looking ahead, the EBG-Carlton partnership has ambitious plans for growth, targeting expansion across several states, including Maharashtra and Goa, by 2026. The roadmap includes the establishment of 20-30 new wellness spas and multiple destination retreats. With a robust expansion strategy, the platform anticipates generating revenues between Rs 80-120 crores in FY 2025-26, scaling up to Rs 180-250 crores in FY 2026-27. The alliance aims to become India’s largest regulated wellness network by 2029-30, with aspirations for international expansion into the Gulf Cooperation Council (GCC) and Southeast Asian markets. Through this partnership, EBG Group and Carlton Wellness are poised to become leaders in the wellness-hospitality sector, promoting longevity and conscious living.
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