Mirror Founder Brynn Putnam to Launch New Startup at Disrupt 2025
Seven years after the launch of her innovative fitness device, Mirror, at TechCrunch Disrupt 2018, Brynn Putnam is set to return to the stage where her journey began. This time, she will unveil her latest venture at TechCrunch Disrupt 2025, scheduled for October at San Francisco’s Moscone West. Putnam, a serial entrepreneur, previously transformed a fitness concept into a $500 million acquisition by Lululemon, and now she aims to tap into a new cultural trend focused on in-person connections through her stealth-mode gaming hardware company.
From Fitness to Gaming: A New Venture
Brynn Putnam’s journey from the launch of Mirror to her upcoming project illustrates her keen sense of timing and market trends. Mirror, a connected fitness device, gained immense popularity as the pandemic heightened the demand for home workout solutions. This timely launch led to Lululemon’s acquisition of the company for $500 million just two years later. Now, Putnam is pivoting towards a different cultural shift: the increasing desire for people to disconnect from their screens and engage with family and friends in person. Her new company is focused on developing consumer gaming hardware that encourages face-to-face interactions, moving away from the isolation often associated with individual gaming devices.
Putnam envisions a future where technology enhances human connections rather than detracts from them. She believes we are on the brink of a “golden age of hardware,” driven by advancements in display technologies, affordable components, and artificial intelligence. This new venture marks a significant shift in her priorities, moving from individual performance and self-improvement to fostering shared experiences and strengthening relationships.
Innovative Approach to Gaming
Putnam’s approach to her new gaming venture draws inspiration from Nintendo’s philosophy of utilizing “withered technology with lateral thinking.” By combining mature, affordable components with innovative experiences, she aims to create engaging user experiences without pushing technological boundaries. This strategy mirrors the successful playbook she employed with Mirror, focusing on compelling interactions rather than solely on cutting-edge technology.
The gaming industry represents a natural progression for Putnam, who has built her reputation on understanding how technology can motivate behavior change. Her experience in boutique fitness studios has equipped her with the skills to create engaging group experiences, which she now applies to gaming scenarios that promote in-person interactions. This shift reflects a broader trend in consumer technology, where the emphasis is increasingly on shared experiences rather than solitary ones.
Investor Confidence and Market Trends
Putnam’s new venture has already attracted attention from investors, with Lerer Hippeau, the venture firm that led Mirror’s initial funding round, participating in a competitive funding round for her latest company. This involvement signals strong investor confidence in Putnam’s ability to identify and capitalize on emerging consumer trends. The timing of her new venture aligns with a resurgence in consumer hardware investments, as investors shift their focus from enterprise software and AI infrastructure to consumer-facing hardware that leverages AI and established component ecosystems.
As TechCrunch prepares to celebrate its 20th anniversary at Disrupt 2025, Putnam’s return to the Disrupt stage offers a unique opportunity for entrepreneurs and investors to witness how one of the most successful founders in consumer tech is positioning herself for the next wave of innovation. Her insights and the unveiling of her new project are highly anticipated, promising to shed light on the future of consumer technology.
Join the Tech Revolution at Disrupt 2025
TechCrunch Disrupt 2025 will take place from October 27-29 at San Francisco’s Moscone Center, bringing together leading figures in technology to discuss the future of innovation. Attendees will have the chance to see Brynn Putnam unveil her latest project, offering a glimpse into the evolving landscape of consumer tech. For those interested in staying ahead of the curve, registering for Disrupt 2025 is essential. Early registration offers significant savings, with discounts available until September 26 at 11:59 p.m. PT. Don’t miss the opportunity to be part of this pivotal event in the tech industry.
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