In an important move to highlight the rich cultural and economic heritage of Northeast India, Shri Jyotiraditya M. Scindia, Union Minister for Communications and Development of North Eastern Region (DoNER), launched the official website for the upcoming Ashtalakshmi Mahotsav. The launch event took place at Sanchar Bhawan, New Delhi, showing the government’s commitment to promoting the Northeast’s vast potential on both national and international stages.
What is Ashtalakshmi Mahotsav?
The Ashtalakshmi Mahotsav is a grand celebration that will take place from December 6th to 8th, 2024, at Bharat Mandapam, Pragati Maidan, New Delhi. This event focuses on the eight Northeastern states—Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura. These states are known as the “Ashtalakshmi”, symbolizing eight forms of prosperity, and are known for their rich cultural heritage and economic strength.
The official website, www.ashtalakshmimahotsav.com, will provide updates, event schedules, and details for participation, making it easy for people across the country to stay connected and take part in the festival.
Aims of the Ashtalakshmi Mahotsav
At the launch, Shri Jyotiraditya Scindia highlighted the importance of the event in connecting Northeast India with the rest of the country. He said, “The Ashtalakshmi Mahotsav will not only showcase the rich culture of the Northeast but also help boost the region’s economy. It will create new opportunities for artisans, weavers, and entrepreneurs from these states.”
What to Expect at the Festival
The Ashtalakshmi Mahotsav promises to be a colorful and exciting event, mixing fashion, culture, and business. Key attractions include:
- Fashion and Design Conclave:
- A Fashion Show featuring traditional clothing from the Northeast.
- A Design Conclave where designers will showcase the unique textiles and designs of the region.
- Artisanal Crafts and GI Products:
- Live demonstrations of traditional craft-making from the Northeast, like Muga and Eri Silk weaving.
- A focus on Geographical Indication (GI) products, unique items from the region that are protected for their quality and originality.
- Business and Investment Opportunities:
- A Buyer-Seller Meet will connect artisans and weavers with buyers from across India.
- An Investment Round Table will provide opportunities for businesses to invest in the growing Northeast economy.
A Platform for Growth
The Ashtalakshmi Mahotsav is not just a cultural festival. It is designed to create long-term economic benefits for the Northeast. By providing a platform for artisans, weavers, and entrepreneurs, the event will open doors to new business partnerships and investments, helping the region grow.
For those interested in attending or participating, all the information is available on the official website at www.ashtalakshmimahotsav.com.
Social Media Engagement
Minister Scindia also shared the website launch on X (formerly Twitter), encouraging everyone to visit the site. He said, “Delighted to launch the official website for the upcoming Ashtalakshmi Mahotsav. This festival will showcase Northeast India’s vibrant textile industry, artisanal crafts, and unique products to the world. Do check out the website and be part of the Northeast’s growth story.”
Delighted to launch the official website for the upcoming Ashta Lakshmi Mahotsav. The Mahotsav is aimed at showcasing North East’s vibrant textile industry, artisanal crafts, and unique products to the world.
Do check the website and be part of NE’s growth story:… pic.twitter.com/JLsVbik65y
— Jyotiraditya M. Scindia (@JM_Scindia) September 13, 2024
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