Meta and Oakley Unveil Smart Glasses Partnership
Meta has officially partnered with Oakley, a renowned sports performance equipment manufacturer, to create a new line of smart glasses aimed primarily at athletes, particularly cyclists. This collaboration, referred to as Oakley Meta, marks the third joint venture between Meta and Luxottica, the Italian eyewear giant, following the successful launches of Ray-Ban Stories and Ray-Ban Meta Glasses in recent years. Although details about the smart glasses remain scarce, Meta hinted at an upcoming announcement scheduled for June 20, generating excitement among tech enthusiasts and athletes alike.
Details of the Partnership
Meta’s announcement of the Oakley partnership was made through a post on Instagram, introducing a new handle, “Oakleymeta.” The post was brief, simply stating, “The next evolution is coming on June 20.” While specifics about the smart glasses are not yet available, this collaboration is anticipated to build on the success of previous products developed with Luxottica. The partnership aims to leverage Oakley’s expertise in sports eyewear to create a product that caters specifically to the needs of athletes, particularly cyclists, who require advanced features in their gear.
This collaboration aligns with Meta’s strategy to expand its smart glasses technology across various brands under the Luxottica umbrella. Earlier this year, industry insider Mark Gurman from Bloomberg reported that Meta was exploring new developments in smart glasses technology, suggesting that the Oakley Meta glasses could be a significant step forward in this initiative.
Expected Features of Oakley Meta Glasses
The upcoming Oakley Meta smart glasses are rumored to be named “Supernova 2” and are expected to draw design inspiration from Oakley’s Sphaera sunglasses, which are designed for multi-sport use. This focus on athletic performance sets the Oakley Meta glasses apart from the more universally designed Ray-Ban Meta Glasses. The new smart glasses are likely to incorporate features that enhance the experience for cyclists and other athletes, making them a valuable addition to their gear.
One notable change anticipated in the Oakley Meta glasses is the placement of the camera. Unlike the Ray-Ban Meta Glasses, which feature a camera on the left side of the frame, the Oakley Meta glasses are expected to have a centrally positioned lens. This adjustment could significantly impact the point-of-view (PoV) captured in the footage, providing users with a different perspective during their activities.
Anticipation for the Launch
As the launch date approaches, excitement continues to build around the Oakley Meta smart glasses. Meta has yet to disclose additional details regarding the design, specifications, or any unique features that may be included in the new product. However, the announcement has already sparked interest among both tech enthusiasts and athletes eager to see how this collaboration will redefine smart eyewear.
The June 20 reveal is expected to provide more insights into the capabilities of the Oakley Meta glasses, and many are looking forward to how these innovations will enhance the athletic experience. As Meta continues to push the boundaries of smart technology, the partnership with Oakley could pave the way for a new era in sports performance equipment.
Looking Ahead
With the anticipated launch of the Oakley Meta smart glasses, Meta is poised to make a significant impact in the realm of sports technology. The collaboration not only highlights the growing intersection of technology and athletics but also underscores Meta’s commitment to expanding its product offerings in the smart eyewear market. As the launch date nears, both companies are likely to reveal more details that will further excite potential users and set the stage for the future of smart glasses designed specifically for athletes.
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