Marriott Bonvoy Named Official Accommodation Partner for ICC
Marriott Bonvoy, the travel platform of the world’s largest hotel chain, has secured a partnership with the International Cricket Council (ICC) to become its Official Accommodation Partner until 2029. This collaboration aims to enhance the experience of cricket fans globally, providing Marriott Bonvoy’s 260 million members with unique opportunities to engage with the sport. The agreement encompasses all ICC Men’s events over the next four years, including major tournaments across various countries, and emphasizes Marriott’s commitment to delivering exceptional travel experiences for cricket enthusiasts.
Partnership Overview
The partnership between Marriott Bonvoy and the ICC is set to redefine how fans experience cricket. ICC Chairman Jay Shah expressed excitement about the collaboration, highlighting the shared ambition to connect cricket with memorable travel experiences. The partnership aims to leverage the global reach of cricket and Marriott’s extensive portfolio of hotels to create a powerful platform for fan engagement. This initiative aligns with the ICC’s vision of collaborating with respected global brands to provide meaningful value to fans, moving beyond mere visibility.
Major Events Covered
The agreement covers a series of significant ICC Men’s events scheduled over the next four years. These include the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, the ICC World Test Championship Final 2027 in the United Kingdom, and the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia. Additionally, the ICC Men’s T20 World Cup 2028 will take place in Australia and New Zealand, followed by the ICC World Test Championship Final 2029 in the United Kingdom and the ICC Champions Trophy 2029 in India. With over 450 properties in the regions hosting these events, Marriott is well-positioned to accommodate teams and fans traveling for the games.
Exclusive Experiences for Fans
Marriott Bonvoy plans to enhance the fan experience by offering exclusive access and unique opportunities for its members. The partnership will include the development of bespoke cricket-related content and local activations to engage fans further. Rajeev Menon, President of Marriott International for Asia Pacific Excluding China, emphasized the unifying power of cricket and the potential to deepen engagement in cricket-loving nations such as India, Australia, New Zealand, and Sri Lanka. The collaboration aims to provide Marriott Bonvoy members with tailored cricket experiences, enhancing their connection to the sport.
Enhancing Fan Experience
The ICC is dedicated to elevating the standards of its events, focusing not only on the athletic spectacle but also on the lifestyle, hospitality, and cultural experiences surrounding the games. ICC CEO Sanjog Gupta noted that the partnership with Marriott Bonvoy will help develop diverse travel and hospitality experiences, enriching the journeys of fans attending ICC events. With Marriott Bonvoy’s international presence and commitment to exceptional service, the partnership is poised to create unforgettable memories for cricket fans around the world.
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