Maddock Films Unveils Exciting New Projects: Pooja Meri Jaan and Rumi Ki Sharafat
Dinesh Vijan’s Maddock Films has established itself as a prominent player in Bollywood, consistently delivering successful theatrical releases. Following hits like Munjya, Stree 2, and the blockbuster Chhaava, the production house is set to release Bhool Chuk Maaf soon, with Cocktail 2 also on the horizon. However, three completed filmsโPooja Meri Jaan, Rumi Ki Sharafat, and Sarvagunn Sampannaโare facing delays due to unresolved issues regarding their digital premieres.
Challenges in OTT Acquisition Deals
Despite being ready for over a year, the three films from Maddock Films are stuck in limbo as negotiations with streaming platforms have not yielded satisfactory results. According to a report from Mid-Day, Dinesh Vijan is seeking a fair valuation for these mid-sized films, which feature diverse subjects and strong performances. Sources indicate that while Vijan believes the films deserve a higher acquisition price, streaming platforms consider them too costly. This disagreement has led to a standstill in the release of these projects.
The films align with Maddock’s reputation for offbeat storytelling. Pooja Meri Jaan, featuring Huma Qureshi and Mrunal Thakur, tackles the sensitive issue of stalking. Rumi Ki Sharafat, starring Radhikka Madan, is a social comedy, while Sarvagunn Sampanna also fits within the realm of mid-budget, content-driven cinema. The unique narratives of these films reflect Maddock’s commitment to producing engaging and thought-provoking content.
Vijan’s Strategic Patience
Insiders suggest that Vijan is willing to wait for a deal that accurately reflects the potential of these films. The pandemic has altered acquisition budgets, making it challenging for producers to secure favorable terms. However, Vijan’s stance is that selling the films at a lower price would not do justice to their quality and potential success. For now, he appears to be taking a patient approach, prioritizing a fair valuation over a quick release.
As Maddock Films continues to expand its slate of upcoming projects, the industry watches closely to see how Vijan navigates these challenges. The resolution of the OTT acquisition issues will be crucial for the timely release of Pooja Meri Jaan, Rumi Ki Sharafat, and Sarvagunn Sampanna, as well as for the future of mid-sized films in the evolving digital landscape.
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