ICC Champions Trophy Shatters Viewership Records with 368 Billion Impressions
The ICC Champions Trophy 2025, held in Pakistan and the UAE, has set remarkable viewership records, amassing 368 billion global viewing minutes—a 19% rise compared to the 2017 tournament. In a thrilling final, India triumphed over New Zealand in Dubai, marking the match as the most-watched Champions Trophy final ever, with an astonishing 65.3 billion live viewing minutes. This year’s tournament not only established a new benchmark for global viewership but also set records in various regions, showcasing the growing popularity of cricket worldwide.
Record-Breaking Global Viewership
The ICC Champions Trophy 2025 has achieved unprecedented global viewership, solidifying its position as the most-watched edition in the tournament’s history. With a staggering 368 billion global viewing minutes, this year’s event saw a 19% increase from the previous tournament held in 2017. The final match between India and New Zealand garnered an impressive 65.3 billion live viewing minutes, surpassing the 2017 final by 52.1%. This surge in viewership also positioned the final as the third most-watched ICC match of all time globally.
The tournament achieved an outstanding average of 308 million global viewing minutes per over, setting a record for any ICC event. In India, the final was the third most-watched ICC match ever, following the semi-final against New Zealand and the final against Australia from the ICC ODI World Cup 2023. This remarkable performance reflects the growing appeal of cricket across different demographics and regions worldwide.
Innovative Broadcasting in India
In India, the coverage of the ICC Champions Trophy 2025 was led by the JioStar network, which provided extensive broadcasting across 29 channels in nine languages. This coverage included features such as Indian Sign Language feeds and Audio Descriptive Commentary, enhancing accessibility for all viewers. The tournament achieved the highest proportion of digital viewership for any ICC event in India, with the MaxView vertical feed significantly improving the mobile viewing experience.
This innovative approach has played a crucial role in reaching new audiences and increasing fan engagement. ICC Chairman Jay Shah expressed gratitude for the efforts made by the JioStar network, highlighting how these advancements contributed to breaking viewership records. The successful implementation of diverse broadcasting options has allowed fans to connect with the tournament in more ways than ever before.
Growth in International Markets
The ICC Champions Trophy 2025 also demonstrated significant growth in international markets, particularly in Australia and the United States. Australia experienced its highest viewership for the Champions Trophy, with a remarkable 65% increase in overall viewing hours compared to the 2017 tournament. Amazon Prime Video, which offered Hindi language coverage, reported its highest viewership for any ICC event on the platform.
In the United States, despite challenging match timings, watch time increased by 38%, reflecting a growing interest in cricket among American audiences. Pakistan, although unable to defend their title, saw a 24% rise in viewing hours compared to their victorious campaign in 2017. These figures underscore the expanding global footprint of cricket, showcasing the sport’s increasing popularity and the dedication of fans worldwide.
Celebrating the Success of ICC Champions Trophy 2025
The success of the ICC Champions Trophy 2025 has been celebrated across the cricketing community. ICC Chairman Jay Shah noted that the record-breaking viewership numbers highlight the growing global appeal of cricket. He expressed appreciation for the partnerships and innovations that have contributed to this achievement, particularly the advancements made in broadcasting.
The tournament’s milestones signify not only the passion of cricket fans but also the sport’s potential for continued growth in various regions. As the game evolves, the ICC remains committed to fostering engagement and bringing cricket to a wider audience. The Champions Trophy 2025 is a testament to the sport’s enduring popularity and its ability to unite fans across the globe.
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