Huma Qureshi Highlights Shortage of Platforms for Her Film ‘Single Salma’
Actor Huma Qureshi has voiced her disappointment regarding the limited theatrical release of her new film, Single Salma, which premiered on October 31. Taking to Instagram, she highlighted the frustration of fans who reported that the film was absent from cinema listings in numerous cities. This situation has sparked conversations about the challenges faced by mid-scale films in securing adequate screen time.
Limited Screenings Spark Fan Frustration
In a series of Instagram Stories, Huma Qureshi shared messages from fans struggling to find showtimes for *Single Salma*. One fan from Jamshedpur, Jharkhand, expressed disbelief after discovering that no screenings were available in their city. They remarked, “I opened an online movie booking app to book tickets for *Single Salma*, but I was shocked to see that there is not even a single show in my city… It is quite sad that cinema people cannot give even a single show to a good actor like Huma Qureshi.” Huma responded by stating, “My DMs are full of messages like this. More shows for *Single Salma*.” This sentiment reflects a growing concern among fans about the accessibility of films featuring prominent actors.
Support from Family and Industry
In another post, Huma Qureshi expressed her support for her brother, Saqib Saleem, who is also the film’s producer. She wrote, “Will always keep fighting the good fight @saqibsaleem. More shows for *Single Salma*.” This message underscores the collaborative spirit within the film industry, as family members rally to support one another in the face of challenges. The film, directed by Nachiket Samant, features a cast that includes Shreyas Talpade and Sunny Singh, and it explores themes of self-love and empowerment.
Dispute Over Virtual Print Fee Affects Release
*Single Salma* has encountered difficulties due to a dispute between its producers and major cinema chains regarding the Virtual Print Fee (VPF). This disagreement has reportedly resulted in a limited release, with the film being allocated only a handful of screens nationwide. Such disputes are not uncommon in the film industry, but they can significantly impact a film’s visibility and box office performance. The limited screenings have drawn attention to the broader issue of how mid-scale films struggle to compete against larger productions that dominate the market.
Industry Response and Future Prospects
Fans and colleagues from the industry have rallied behind Huma Qureshi, urging theater chains to increase the number of screenings for *Single Salma*. Her posts have gained traction online, highlighting the ongoing challenges faced by films that do not have the backing of major studios. As the film industry continues to evolve, the need for equitable distribution practices becomes increasingly apparent. *Single Salma* is produced by Star Studio18 and Elemen3 Entertainment, and its journey reflects the complexities of navigating the cinematic landscape in today’s competitive environment.
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