Google Unveils AI Tools for Retail Enterprises

On Sunday, Google made significant announcements at the National Retail Federation’s (NRF) 2025 event. The tech giant introduced new artificial intelligence (AI) tools aimed at retail-focused enterprises. These innovations include the Agentspace platform and enhancements to the Vertex AI platform’s Search for commerce tool. Both tools are designed to help businesses streamline operations and improve customer experiences. As AI technology continues to advance, Google aims to provide solutions that address common challenges faced by retailers, such as supply chain complexities and rising operational costs.

Introducing Agentspace: Personalized AI Agents for Businesses

Google’s Agentspace platform allows enterprises to create personalized AI agents tailored to their specific needs. These AI agents are specialized software systems that can autonomously execute tasks using advanced skills like reasoning, planning, and memory. This capability enables businesses to automate various processes, enhancing efficiency and productivity.

With Agentspace, companies can develop AI agents that improve customer interactions. For instance, these agents can provide product recommendations, answer customer queries, and guide shoppers through their purchasing journey. By personalizing the shopping experience, businesses can foster customer loyalty and satisfaction.

Moreover, Agentspace is not limited to customer-facing applications. Enterprises can also create internal AI agents for functions such as inventory management and customer service. The platform supports integration with popular third-party applications like Slack, GitHub, Drive, and Outlook. This flexibility allows businesses to streamline their operations and improve communication across various departments.

Enhancements to Vertex AI’s Search for Commerce Tool

Alongside Agentspace, Google Cloud introduced enhancements to its Search for commerce tool, part of the Vertex AI platform. This tool provides businesses with Google-like search capabilities that can be seamlessly integrated into their websites. The goal is to improve the customer experience by making it easier for users to navigate through different pages and find products quickly.

The updated Search for commerce tool now supports advanced AI models, which enhance product discovery on retail platforms. This improvement is crucial for businesses looking to optimize their online presence and drive sales. Additionally, Google introduced the Connected Stores tool, which connects users’ devices with in-store systems. This feature enhances the omnichannel shopping experience, allowing customers to browse a physical store’s catalog, make payments at checkout, and access real-time inventory information.

These enhancements aim to bridge the gap between online and offline shopping, providing a cohesive experience for consumers. By leveraging AI technology, retailers can better meet customer expectations and adapt to changing market demands.

Enterprise Solutions Without Price Tags

Despite the promising features of these new tools, Google has not disclosed pricing information for its enterprise-focused products. This approach is common for enterprise solutions, as pricing often varies based on specific business needs and requirements. Interested businesses are encouraged to contact Google Cloud directly to discuss their needs and receive a tailored quote.

As AI continues to evolve, tools like Agentspace and the enhanced Search for commerce tool represent a significant step forward for retail enterprises. By adopting these technologies, businesses can address operational challenges, improve customer experiences, and stay competitive in a rapidly changing market. Google’s commitment to innovation in AI positions it as a key player in the retail technology landscape.


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