Wamiqa Gabbi Shines as Senco Gold & Diamonds’ First National Brand Ambassador for Everlite
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has made a significant move by appointing actor Wamiqa Gabbi as its first-ever national brand ambassador. This partnership signals a new chapter in the brand’s growth strategy as it aims to expand its retail presence across India and connect with a younger, fashion-forward audience. With a focus on lightweight jewellery, Everlite is set to enhance its identity and increase awareness among consumers seeking versatile pieces for everyday wear.
Expansion of Everlite’s Retail Presence
Currently, Everlite operates in six states and eight cities, boasting 17 stores nationwide. The brand’s collaboration with Gabbi is part of a broader strategy aimed at establishing a stronger foothold in the market. As lightweight jewellery gains popularity, Everlite is keen on positioning itself as a go-to option for consumers looking for stylish accessories that can transition seamlessly between various occasions.
Gabbi’s modern fashion sense and unique style resonate with Everlite’s target demographic, particularly millennials and Gen Z. Her involvement with the brand comes at a time when lightweight jewellery is increasingly relevant for those seeking pieces that offer both elegance and practicality.
Wamiqa Gabbi’s Perspective on the Partnership
Wamiqa Gabbi expressed her enthusiasm about the collaboration, stating, “I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural.”
Insights from Senco Gold & Diamonds
Joita Sen, Whole-Time Director & Head of Marketing and Design at Senco Gold & Diamonds, shared her thoughts on Gabbi’s role as brand ambassador. She noted, “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
Everlite offers a range of jewellery in 9K, 14K, and 18K gold, along with diamond pieces that include earrings, rings, pendants, bracelets, and bangles. The brand operates compact and strategically located stores, including transit-led outlets, to enhance accessibility for customers.
Backed by Senco Gold & Diamonds, which has over 198 showrooms across 17 states in India and two international locations in Dubai, Everlite is poised for further expansion while catering to the evolving preferences for everyday jewellery.
Observer Voice is the one stop site for National, International news, Sports, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.
