Varun Dhawan and Kriti Sanon Channel Retro Vibes in Fossil’s Summer 2026 Campaign
This summer, Fossil has launched a vibrant new campaign featuring Bollywood stars Varun Dhawan and Kriti Sanon. The campaign combines nostalgia, playful storytelling, and timeless style through a series of visually rich moments. Set against dreamy, retro-inspired summer backdrops, it unfolds through two distinct narratives: “Dreaming In Color” and “A Summer Dream Come True.” Together, these narratives capture the carefree joy of the season with immersive storytelling and elevated fashion moments.
Dreaming In Color: A Whimsical Journey
“Dreaming In Color” draws inspiration from the bold blue hues of summer. In this segment, Varun Dhawan and Kriti Sanon are transported into a whimsical candy-store world. The visuals are layered with monochromatic tones, playful energy, and vintage charm. This part of the campaign celebrates individuality and self-expression, showcasing Fossil’s statement styles, including the FS6167 and ES5480 watches.
The expressive styling and vibrant storytelling in “Dreaming In Color” highlight the essence of summer. The campaign invites viewers to embrace their unique styles while enjoying the playful atmosphere created by the candy-store setting.
A Summer Dream Come True: Nostalgic Elegance
The second narrative, “A Summer Dream Come True,” offers a more cinematic and nostalgic perspective on summer. Set against a vintage-inspired ice cream cart backdrop, this film captures the playful interactions between Varun and Kriti. The warm retro aesthetics embody the carefree spirit of the season, blending nostalgia with elevated style.
This segment naturally spotlights Fossil’s latest watches, including the ES5478 and ME3278, presenting them as timeless summer essentials. The chemistry between the two stars adds to the charm of the campaign, inviting audiences to experience the joy of summer.
Varun Dhawan, the Brand Ambassador for Fossil India, expressed his excitement for the Summer 2026 campaign. He stated, “Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels very effortless. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”
Kriti Sanon also shared her thoughts, saying, “Summer is all about having fun with style – more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it’s Raquel or Scarlette, there’s something for every mood.”
Through a mix of nostalgic summer imagery, vibrant seasonal palettes, and the playful chemistry between Varun and Kriti, Fossil’s latest campaign encourages audiences to embrace the season with confidence and timeless style. The campaign will roll out across all media channels throughout June.
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