Asus Launches ExpertBook Ultra Laptop in India Featuring Built-in AI Processing
Asus has unveiled its latest innovation, the ExpertBook Ultra, at a launch event in New Delhi, marking a significant shift in laptop technology. This new device emphasizes on-device artificial intelligence, allowing for local processing of complex tasks rather than relying heavily on cloud computing. Aimed primarily at business professionals, the ExpertBook Ultra promises to enhance productivity by streamlining workflows and minimizing interruptions.
Focus on Business Users and AI Workflows
The Asus ExpertBook Ultra is specifically designed for professionals such as CEOs, founders, and business operators who need a powerful yet portable computing solution. Asus has engineered this laptop to seamlessly integrate into daily workflows, enabling users to manage tasks efficiently without unnecessary disruptions.
At its core, the ExpertBook Ultra is powered by the Intel Core Ultra Series 3 processor, known internally as Panther Lake. This advanced chip combines a central processing unit, graphics unit, and a neural processing unit, allowing the laptop to execute AI-driven tasks directly on the device. Users can leverage smaller AI models and tools without the constant need for cloud connectivity, which enhances response times and data management capabilities. The laptop is categorized under the Copilot+ PC segment and features a dedicated key for AI functionalities. With support for up to 64GB of LPDDR5x memory, WiFi 7, and Intel Arc graphics, Asus claims the system can achieve up to 180 trillion operations per second for AI workloads, positioning it as a leader in local AI processing.
Thin Design with Durability Focus
In addition to its impressive performance, Asus has prioritized portability in the ExpertBook Ultra. Weighing less than one kilogram and measuring just over 10mm in thickness, this laptop is ideal for users who frequently travel or work in various locations.
Durability is another key feature of the ExpertBook Ultra. The laptop’s body is treated with a nano ceramic coating and plasma treatment, designed to withstand the wear and tear of everyday use. Asus asserts that the device meets military-grade durability standards, having undergone rigorous testing for heat, vibration, and pressure conditions, ensuring it can endure challenging environments.
Display and Battery
The ExpertBook Ultra boasts a stunning 3K OLED display, protected by a layer of toughened glass. It also features an anti-reflective coating, which enhances visibility in diverse lighting conditions, making it suitable for both indoor and outdoor use.
Battery performance is another highlight of this laptop. Asus claims that the ExpertBook Ultra can provide up to 19 hours of regular usage on a single charge. Additionally, it supports fast charging, allowing users to quickly recharge the device during short breaks, ensuring they remain productive throughout the day.
Asus ExpertBook Ultra Laptop: Price and Availability in India
The Asus ExpertBook Ultra is priced starting at Rs. 1,49,990 in India. Pre-orders are currently open, and the laptop is set to go on sale from April 29, available through both online and offline retail channels. This launch positions Asus as a key player in the evolving landscape of business laptops, catering to the growing demand for advanced, AI-capable devices.
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