Ajay Devgn Unveils High-Tech Cinematic Experience in Thane with New Luxury Multiplex
Indian film icon Ajay Devgn has made a significant move in the cinema exhibition industry with the grand opening of his new multiplex, Devgn Cinex, in Thane. Located at Bellona Tower within The Walk at Hiranandani Estate on Ghodbunder Road, this state-of-the-art theatre opened its doors on March 18, 2026. With a focus on redefining the cinematic experience, the multiplex promises to deliver a blend of luxury and cutting-edge technology to moviegoers.
State-of-the-Art Features
Devgn Cinex positions itself as a premium entertainment venue, boasting five advanced screens and a total seating capacity of 953. The multiplex is designed with a strong emphasis on comfort and innovation. One of its standout features is the luxury all-recliner auditorium named “Amor,” which aims to provide an elevated viewing experience tailored for contemporary audiences. This auditorium is part of a broader strategy to enhance the overall comfort and enjoyment of moviegoers.
A notable technological advancement introduced at Devgn Cinex is the Buttkicker motion seat technology, which is making its debut in Indian theatres. This unique feature synchronizes seat vibrations with the action on screen, allowing viewers to physically feel the intensity of key moments in a film. Whether it’s a thrilling action scene or a poignant dramatic moment, this immersive technology is designed to deepen the audience’s connection to the narrative, creating a rich and engaging cinematic experience.
Strategic Launch with Major Film Release
The launch of Devgn Cinex is strategically timed to coincide with the release of the highly anticipated Bollywood film, *Dhurandhar: The Revenge*, which will begin screenings on March 19. This timing is expected to attract a significant number of visitors, combining the excitement of a major film release with the allure of a premium theatre experience. The multiplex aims to cater not only to cinema enthusiasts but also to families and urban audiences looking for a luxurious outing.
Ajay Devgn expressed his vision for the multiplex, stating, “For me, cinema has always been about the experience of watching a story unfold on the big screen. With Devgn CineX, we aim to create a theatre experience with the best technology and comfort that enhances the way audiences watch films.” This commitment to enhancing the cinematic experience reflects a broader trend in the industry, where theatres are evolving to meet changing viewer expectations.
Impact on the Exhibition Landscape
The opening of Devgn Cinex marks a significant step in the evolution of India’s cinema exhibition landscape. As audiences increasingly seek out unique and immersive experiences, multiplexes like Devgn Cinex are focusing on innovation and luxury to attract viewers back to the big screen. The Thane location, situated in one of the city’s prominent lifestyle hubs, is poised to become a go-to destination for those seeking a premium movie experience.
As the theatrical experience continues to adapt to modern viewer preferences, ventures like Devgn Cinex highlight the importance of blending advanced technology with comfort. This approach not only enhances the enjoyment of films but also aims to revitalize the cinema-going experience, encouraging audiences to return to theatres for more than just a movie—offering them an experience that transcends traditional film-watching.
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