Dhurandhar Creators Set to Bundle Broadcast Rights for Two Films: Report
In a significant move for the Bollywood franchise, the creators of Dhurandhar are set to sell the broadcast rights for both films as a single package. This strategy aims to enhance revenue from television and related platforms ahead of the second film’s release. The first installment, which features a star-studded cast, has already achieved remarkable commercial success since its debut in December 2025.
Successful Launch of the First Film
The first film of the *Dhurandhar* series, starring prominent actors such as Ranveer Singh, Sanjay Dutt, R. Madhavan, Akshaye Khanna, and Arjun Rampal, has made a significant impact at the box office. Released in December 2025, it quickly became one of the standout Hindi films of the year, known for its gripping narrative and ambitious production scale. The film’s success has set a high bar for the upcoming sequel, *Dhurandhar: The Revenge*, which is scheduled to hit theaters on March 19, 2026.
The film’s strong performance has generated considerable interest in the franchise, prompting the makers to explore new avenues for revenue generation. By bundling the broadcast rights for both films, they aim to capitalize on the existing popularity of the first installment while building anticipation for the sequel.
Broadcast Rights Negotiations
According to a public notice in the trade magazine *Complete Cinema*, director Aditya Dhar and Jio Studios are actively working on securing a license that will grant exclusive linear transmission and retransmission rights. This will cover various platforms, including satellite channels, direct-to-home (DTH) services, internet protocol television (IPTV), and cable networks.
A source familiar with the negotiations revealed that discussions with satellite channels are already underway. The first film is expected to begin airing on March 31, while the second installment will be available on television approximately 117 days after its theatrical release. This timeline reflects a strategic approach to maximize viewership and revenue from both films.
Industry Insights and Market Strategy
Trade analysts view this combined broadcast strategy as a smart business decision that underscores the franchise’s ongoing appeal. *Dhurandhar* has shattered multiple box office records, and the anticipation for its sequel remains high. Industry veteran Taran Adarsh commented on the rationale behind bundling the two films’ rights, noting that such strategies have been successful in the past. By combining projects, producers can secure a more substantial financial return, especially when the franchise has proven its marketability.
The negotiations for the broadcast rights are still in progress, with the team working to finalize deals across various global territories, excluding China, Taiwan, and Macau. As of now, neither the filmmakers nor Jio Studios have released official statements regarding the media deals, and they have not been available for comment.
Looking Ahead
As the *Dhurandhar* franchise prepares for its next chapter, the strategic sale of broadcast rights signifies a proactive approach to revenue generation in an evolving entertainment landscape. With the first film’s success and the upcoming sequel’s anticipated release, the franchise is poised to maintain its momentum in the competitive Bollywood market. Fans and industry watchers alike are eager to see how this strategy unfolds and what it means for the future of the *Dhurandhar* series.
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