MeitY Releases Standard Operating Procedure to Address Non-Consensual Intimate Imagery (NCII) Content

The Ministry of Electronics and Information Technology (MeitY) has unveiled a new Standard Operating Procedure (SoP) aimed at combating Non-Consensual Intimate Imagery (NCII) on online platforms. This initiative follows a directive from the Madras High Court and seeks to establish clear, victim-focused protocols for the rapid removal of such harmful content. The SoP is designed to ensure compliance with existing regulations and enhance the safety of individuals, particularly women, in the digital space.

The newly introduced SoP provides comprehensive guidance for victims, intermediaries, and law enforcement agencies to facilitate swift action against the online distribution of NCII content. This includes intimate or altered images shared without consent. The document outlines a structured approach to content removal, mandating that flagged material be taken down within 24 hours of reporting. By establishing these clear procedures, the SoP aims to create a more responsive and victim-centric framework for addressing incidents of NCII.

Victims can access multiple reporting channels to ensure their concerns are addressed promptly. These include One Stop Centres (OSCs), which offer assistance in reporting incidents through the National Cybercrime Reporting Portal (NCRP), as well as legal and psychological support. Additionally, victims can report content directly through in-app mechanisms or by contacting local law enforcement agencies. This multi-faceted approach is intended to empower victims and streamline the reporting process.

Key Features of the Standard Operating Procedure

The SoP introduces several key features to enhance the effectiveness of content removal. One significant aspect is the requirement for intermediaries to act within strict timelines. All intermediaries must remove or disable access to flagged content within 24 hours of receiving a complaint. Furthermore, Significant Social Media Intermediaries (SSMIs) are mandated to employ advanced technologies, such as hash-matching and crawlers, to prevent the reappearance of similar content.

Intermediaries are also required to report their actions and coordinate with government portals, such as Sahyog under the Ministry of Home Affairs. This ensures a cohesive response to NCII incidents and reinforces accountability among online platforms. By establishing these mandatory timelines and technological measures, the SoP aims to create a more robust framework for tackling NCII content effectively.

Inter-Agency Coordination and Implementation

The implementation of the SoP involves collaboration among various government agencies to ensure a comprehensive response to NCII complaints. The Indian Cybercrime Coordination Centre, under the Ministry of Home Affairs, serves as the central hub for managing NCII complaints and maintaining a secure hash bank for NCII content. This centralized approach facilitates efficient tracking and removal of harmful material.

Additionally, the Department of Telecommunications (DoT) plays a crucial role by coordinating with Internet Service Providers to block flagged URLs. MeitY is responsible for monitoring compliance and ensuring that intermediaries adhere to the established guidelines. This inter-agency coordination is vital for creating a unified front against the dissemination of NCII content and enhancing the overall safety of the digital environment.

Empowering Victims and Enhancing Digital Safety

The introduction of this SoP marks a significant step towards empowering individuals, particularly women, to take control of their digital identities. By providing clear procedures for reporting and removing NCII content, the government aims to foster a safer online environment. This initiative underscores the commitment to protecting privacy, dignity, and safety in cyberspace.

The Standard Operating Procedure to Curtail Dissemination of Non-Consensual Intimate Imagery (NCII) Content is now available for public access, reflecting the government’s dedication to addressing this pressing issue. The document can be found at the official MeitY website, providing essential information for victims and stakeholders involved in the fight against NCII.


Observer Voice is the one stop site for National, International news, Sports, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.

Follow Us on Twitter, Instagram, Facebook, & LinkedIn

Shalini Singh

Shalini Singh is a journalist specializing in Indian politics and national affairs. With a keen eye for political developments, policy reforms, and democratic discourse, she brings clarity and insight to every piece she writes. Shalini is also associated with ANB National, where she reports on key political narratives and legislative… More »
Back to top button