South Delhi Emerges as India’s Hub for FMCG Consumption
NEW DELHI: A recent report reveals intriguing insights into the fast-moving consumer goods (FMCG) market in Delhi, highlighting distinct spending patterns across different regions. While South Delhi leads in the volume of FMCG consumption, West Delhi emerges as the top spender in the nation. The findings, compiled by Kantar’s FMCG Pulse, indicate that households in these areas have unique preferences, with a notable inclination towards home-cooked meals and bottled beverages.
Spending Patterns in West and South Delhi
In West Delhi, particularly in neighborhoods like Tilak Nagar, Janakpuri, Sagarpur, and Vikaspuri, households spend an average of Rs 39,325 annually on FMCG products. This figure is more than double the national average, showcasing a significant consumer spending power in this region. Conversely, South Delhi, encompassing areas such as Okhla, Kalkaji, Lajpat Nagar, and Bhogal, records an impressive annual consumption of 240 kg of FMCG per household, also twice the national average. These statistics underline the affluent lifestyle prevalent in both regions, with a shared preference for traditional home-cooked meals and popular bottled drinks.
Bengaluru Leads in Premium FMCG Products
When it comes to premium FMCG products, Bengaluru stands out as the leading city in India. Households in this metropolitan area spend an average of Rs 211 for every kilogram of FMCG, surpassing all other cities, none of which exceed Rs 195 per kg. This trend indicates a growing market for high-end products in Bengaluru, reflecting changing consumer preferences towards quality over quantity. The report also highlights that Mumbai’s Greater Dharavi Santacruz Cluster is characterized by hyper-frequent shoppers, with each household making an average of 233 visits annually for FMCG purchases, translating to a shopping trip every 37 hours.
Shopping Frequency and Consumer Behavior
The shopping habits in Mumbai’s Greater Dharavi Santacruz Cluster reveal that each visit involves a modest spend of Rs 93, with households purchasing an average of just 541 grams per trip, the lowest among major metro clusters. This lower expenditure may be attributed to the smaller living spaces typical of the area. In comparison, an average urban household in India makes 128 visits per year for grocery shopping, while Mumbai households average 135 visits. The report emphasizes that the frequency of shopping trips does not necessarily correlate with higher spending, as seen in the GDSC corridor.
Consumption Preferences in Delhi
Among the various consumption patterns, South Delhi households show a lower interest in snacking products, opting instead for staples like basmati rice and edible oil, with the latter consumed at a rate slightly above the city average. Interestingly, they also consume 20 liters of bottled soft drinks annually, indicating a balance between health-conscious choices and taste preferences. In contrast, West Delhi households are significant consumers of salty snacks, spending approximately Rs 1,700 annually on these items, which is 1.3 times the city average. This region also demonstrates a strong preference for spices and sauces, reinforcing the trend towards flavorful, home-cooked meals. The insights from this report reflect the diverse consumer landscape in Delhi, shaped by regional preferences and spending habits.
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