Hi-Fi Rush Creator Tango Gameworks Unveils New Brand Identity

Tango Gameworks, the studio renowned for its hit rhythm action game Hi-Fi Rush, has announced the early stages of development for its next project. On Monday, the Japanese developer revealed its rebranding efforts and opened several positions for its upcoming unannounced action game. Although specific details about the new title remain under wraps, the studio is actively seeking talented developers to join its team. This announcement follows a challenging period for Tango Gameworks, which faced closure last year under its previous parent company, Microsoft.

A New Era for Tango Gameworks

Tango Gameworks has launched a new website, showcasing its updated branding and logo, which symbolizes a fresh direction for the studio. The new site outlines the studio’s vision and philosophy, highlighting its commitment to fostering a creative environment where developers can take ownership of their work. According to a press release, the new branding reflects the studio’s goal of creating games that feel “handmade with soul.” Alongside the rebranding, Tango Gameworks has begun work on what it describes as an “ambitious” new project. While details about the game remain scarce, the studio has listed numerous job openings on its Careers page, signaling its intent to expand its team.

Resurgence Under Krafton

The announcement of the new project and rebranding comes after a tumultuous period for Tango Gameworks. In May 2024, Microsoft shut down the studio as part of a broader strategy to concentrate on its most significant franchises, despite the success of Hi-Fi Rush. However, the studio found new life when Krafton acquired it in August 2024, marking the South Korean company’s first major investment in the Japanese gaming market. The acquisition included the intellectual property rights to Hi-Fi Rush, allowing Tango Gameworks to build on its previous successes.

Krafton has expressed its commitment to supporting Tango Gameworks in its pursuit of innovation and the delivery of engaging experiences for gamers. As an independent studio based in Tokyo, Tango Gameworks will focus on developing new intellectual properties while also enhancing existing ones. The partnership with Krafton is seen as a new chapter for the studio, which aims to resonate with players globally through distinctive and innovative game design.

Looking Ahead

As Tango Gameworks embarks on this new journey, the studio emphasizes its dedication to creating games driven by fresh ideas and passionate creativity. The team is eager to take on new challenges and establish a unique voice in the gaming industry. With the backing of Krafton, Tango Gameworks is poised to explore new opportunities and expand its portfolio of games. The studio’s commitment to innovation and quality is evident in its approach to game development, and fans can look forward to exciting announcements in the future as the team works on its next action title.

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