Kamal Haasan Weighs In on Bhool Chuk Maaf’s Two-Week OTT Window Debate
Kamal Haasan, along with notable figures such as Mani Ratnam, A R Rahman, Silambarasan T R, Trisha Krishnan, Abhirami, and Ashok Selvan, gathered for a press conference in Mumbai to discuss their highly anticipated film, Thug Life. The film is set to break new ground by adhering to an eight-week theatrical window before its release on digital platforms, a significant departure from the typical four-week timeline for Tamil films. This strategy, which aligns with the policies of major cinema chains like PVR, Inox, and Cinepolis, has generated excitement in the industry, particularly for the film’s Hindi version.
Kamal Haasan Confirms Eight-Week Digital Release
During the press conference, Kamal Haasan confirmed the reports regarding the film’s release strategy. He emphasized that this approach is not merely an experiment but a pragmatic decision aimed at fostering a healthier film industry. “I am glad the OTT platforms agreed and we sat together. It was not a negotiation. It’s a plan which maybe others could follow,” he stated. Haasan expressed optimism that this model could set a precedent for future releases, benefiting both filmmakers and audiences alike.
This announcement comes amidst discussions surrounding Bhool Chuk Maaf, which is set to debut on Amazon Prime Video just two weeks after its theatrical release. The national cinema chains have made an exception for this film due to a court ruling, highlighting the ongoing debate about release windows in the industry.
Box Office Expectations for Thug Life
When asked about box office expectations for Thug Life, Haasan maintained a balanced perspective. He noted, “We are not looking at ‘how big’. But it shouldn’t be ‘how small’ (laughs). We have to look at break-even because it’s a business.” His comments reflect a deep understanding of the film industry, as he acknowledged the importance of financial viability while also expressing confidence in the film’s potential.
Thug Life is scheduled for a worldwide theatrical release on June 5, and the team is hopeful that the film will resonate with audiences across various demographics. The film’s unique release strategy and the star-studded cast are expected to contribute to its success at the box office.
Anticipation Builds for Thug Life
As the release date approaches, anticipation for Thug Life continues to build. The film’s innovative approach to its digital release, combined with the star power of its cast and crew, positions it as a significant player in the current cinematic landscape. With Kamal Haasan at the helm, the film aims to not only entertain but also pave the way for future projects in the industry. As the team prepares for the film’s debut, all eyes will be on its performance in theaters and its subsequent digital release.
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